"Alerted.org

Customer Acquisition Specialist

Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America

Req #1517

Friday, May 9, 2025

At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:

Our Team Makes the Difference

Succeed with knowledgeable, driven, and dedicated people working together

We Are Homebuyer Focused

Keep our customers and their satisfaction central to all that we do

We Have a Passion for Excellence

Strive to keep improving with our focus on the Stanley Martin Way

We Do the Right Thing

Act with the highest standards of integrity, every day

Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.

The Customer Acquisition Specialist is responsible for leading the planning, execution, and optimization of targeted email campaigns in Pardot/Salesforce to engage key audiences including prospective buyers, current customers, and real estate agents. This role plays a strategic part in driving lead conversion and improving customer acquisition outcomes through data-driven marketing execution. In addition to email marketing, the role includes cross-channel support across paid media, social, and landing page optimization.

Responsibilities and Duties:

+ Drive the end-to-end strategy and execution of automated email campaigns in Pardot/Salesforce Marketing Cloud, incorporating personalization and dynamic content to maximize engagement.

+ Develop audience segmentation strategies to deliver relevant messaging across various funnel stages.

+ Partner with cross-functional teams to align email campaigns with broader marketing initiatives and business goals.

+ Analyze campaign performance, derive insights, and recommend optimizations based on engagement and conversion metrics.

+ Work closely with the design team to develop responsive, mobile-optimized email templates and layouts.

+ Stay up to date on industry trends and compliance standards (CAN-SPAM, GDPR), ensuring best practices in subscription management and deliverability.

Cross-Channel Collaboration:

+ **With the Media Specialist:** Provide strategic input and QA support on digital marketing assets, including display ads for platforms such as Google, Zillow, and BDX.

+ **With the Senior Director of Digital Marketing:** Architect the planning and execution of landing pages that drive lead capture and improve homebuyer experience across digital campaigns.

+ **With the Social Media and Brand Reputation Lead:** Support engagement efforts by executing social strategies, managing day-to-day interactions, and expanding social reach through coordinated campaigns.

+ Contribute to broader marketing initiatives and special projects as needed to support customer acquisition goals.

Position Standards:

+ **Strategic and Detail-Oriented:** You balance big-picture campaign strategy with meticulous attention to detail.

+ **Results-Driven:** You thrive on achieving KPIs and optimizing campaigns for maximum ROI.

+ **Self-Starter:** You take initiative, meet deadlines, and continuously seek ways to improve performance and processes.

+ **Analytical:** You’re comfortable using data to drive decisions and communicate performance insights.

+ **Tech-Savvy:** Proficiency with marketing automation platforms and a working knowledge of HTML and digital marketing concepts.

Position Requirements:

+ Bachelor’s degree in marketing, Business, Communications, or a related field.

+ 5+ years of professional experience in digital marketing, ideally with a focus on customer acquisition.

+ Proven ability to write compelling copy and create content that converts.

+ Experience with Pardot/Salesforce, marketing automation, and performance analytics preferred.

+ Interest or experience in real estate or homebuilding is a plus.

+ In-office 4x per week (Mondays through Thursdays) and WFH on Fridays

What’s In It For Me:

+ Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)

+ Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)

+ Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care

+ 12 weeks of paid maternity leave through our Short-Term Disability Plan

+ Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program

+ Continue your education with tuition and certification reimbursement

+ Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave

+ Protect yourself from identity theft or travel mishaps with our no-cost coverage

+ Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon

+ Get access to your paycheck early with an advanced pay option through Dayforce Wallet

+ Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more

Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.

Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.

To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) .

Other details

+ Job Function Individual Contributor

+ Pay Type Salary

+ Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America

Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO