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Description

Robert Half Marketing and Creative has a client that is looking for a detail-oriented and analytical Manager of Marketing Operations to join our team on a long-term contract basis. In this role, you will lead efforts to optimize marketing systems, ensure data integrity, and streamline processes to maximize efficiency and support business growth. Based in Greenwood Village, Colorado, this position offers an exciting opportunity to work at the intersection of technology and marketing strategy.

Responsibilities:

• Manage the configuration, operation, and optimization of Marketo, ensuring its full functionality and alignment with marketing goals.

• Oversee the integration of Marketo with Salesforce to guarantee accurate data flow and seamless reporting.

• Maintain the integrity and compliance of marketing data by conducting regular audits and resolving data-related issues.

• Develop actionable insights through detailed reporting and dashboard creation to support marketing strategies.

• Drive automation initiatives and process improvements to enhance scalability and efficiency across marketing operations.

• Collaborate with cross-functional teams, including marketing, sales, and IT, to align objectives and implement strategies.

• Create, document, and enforce best practices for lead scoring, segmentation, and automated workflows.

• Serve as a subject matter expert for marketing tools and systems, providing technical guidance and training as needed.

• Coordinate campaign execution processes while ensuring the accuracy and timeliness of deliverables.

• Partner with teams to optimize pipeline management and reporting processes.

Requirements • Minimum of 3-5 years of experience in marketing operations or a related field.

• Expertise in managing Marketo for campaign execution, lead management, and reporting; certification in Marketo is highly preferred.

• Strong proficiency in integrating marketing automation platforms with Salesforce and managing data processes.

• Comprehensive understanding of lead scoring models, segmentation strategies, and attribution frameworks.

• Demonstrated ability to analyze complex data sets and translate findings into actionable insights.

• Experience with database management and adherence to data compliance standards.

• Excellent communication skills with the ability to collaborate effectively across departments.

• Familiarity with B2B or SaaS marketing environments is a plus. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .