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DESCRIPTION

You will **manage client relationships** by understanding their goals, providing strategic recommendations, leading **meetings, and creating proposals** . Additionally, you will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends.

This position requires **4-6 years** of experience **managing programmatic spending** , **proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions** . Strong communication, collaboration, and multitasking skills are essential.

RESPONSIBILITIES

Retail Media Strategy:

+ Develop and execute retail **media strategies** **aligned with overall business goals** , focusing on driving sales and increasing visibility.

+ Build and maintain strong relationships with key stakeholders, including **media agencies, client teams, retailer partners, and ad technology partners** .

+ Collaborate with **cross-functional teams** , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.

+ **Create proposals and presentations** to represent solutions designed around client goals.

+ Serve as the **main point of contact** for retail clients. Lead client meetings to understand client needs.

+ Be able to work independently and as a team to drive client success.

Campaign Management:

+ **Oversee** end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).

+ **Optimize campaign performance** by analyzing data, adjusting targeting parameters, and ensuring efficient spending.

+ **Analyze campaign performance** metrics (NTB, Sales, CTR, etc.) and provide actionable insights.

+ **Monitor spending** and adjust as needed to achieve campaign goals.

+ **Collaborate** with creative teams to develop compelling ad creatives.

+ Identify opportunities to streamline processes and create supporting documentation.

+ Support **post-campaign analysis** , providing recommendations to promote repeat business.

Optimization & Performance Monitoring:

+ Provide regular **reporting and insights on campaign performance** to stakeholders and clients.

+ Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.

+ **Identify opportunities for upselling and cross-selling** opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.

+ Monitor **competitors'** advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage

Industry Knowledge & Proficiency:

+ Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).

+ Understand programmatic buying, real-time bidding, and audience segmentation.

+ Troubleshoot technical issues related to ad serving and tracking.

+ Familiarity with one or more retail media solutions ( **Amazon, Walmart, Target/Roundel, Instacart** ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.

+ **Stay current with industry trends** , algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed.

+ Undertake additional responsibilities as needed to support team and client requirements.

QUALIFICATIONS

+ **4-6 years of experience** in managing programmatic spending across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives.

+ Proficiency in **performance marketing, conversion optimization, and online customer acquisition.**

+ Understanding of SEM to pair with Programmatic

+ Experience with **ad technology that supports retail media solutions** , such as Skai, Pacvue, Hellium10, Analytic Index, and Amazon Marketing Cloud)

+ An **exceptional eye for detail, analytical and ability to solve problems** given the fast-paced nature of our division, and the aptitude to multitask.

+ Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.

+ Command of essential Microsoft Office applications, and **Excel with the ability to use formulas, functions, and pivot tables at an advanced level** .

+ Adept in **project and campaign management** across concurrent clients and campaigns.

+ Strong verbal and written communication

+ **Comfortable leading and presenting** recommendations to clients.

+ Nurture **collaborative relationships** , and a collaborative and curious spirit.

+ Work and resolve issues cross-functionally.

+ Manage **multiple priorities** and concurrent deadlines.

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ABOUT US

Acosta, and its subsidiaries, is an Equal Opportunity Employer

**Job Category:** Marketing

**Position Type:** Full time

**Business Unit:** Digital Commerce

**Salary Range:** $72,600.00 - $85,000.00

**Company:** Acosta Employee Holdco LLC

**Req ID:** 4999