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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

As an IBM product marketing manager your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a product marketing early career professional to join our Application Development product marketing team. As a Product Marketer, you will be responsible for articulating the point of view to the audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including other Marketing, functions, Product Management, Sellers, and Business Partners.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:

Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data

* Identify opportunities, distinctive competencies, and positioning for IBM software products

* Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings

* Galvanize internal support across all channels and drives demand for the offerings

* Stay active in customer conversations at events or in the field and online

This is a Hybrid role, attendance to the office will be required only 3 times per week.

Required technical and professional expertise

REQUIRED EXPERTISE

• Proven experience in B2B product marketing

• Strong understanding of technical and developer audiences

• Ability to distill complex technologies into clear, compelling messaging for target audiences

• Skilled in mapping the customer journey and influencing marketing strategy accordingly

• Effective collaborator with cross-functional teams across diverse skill sets and backgrounds

• Excellent multitasking skills with the ability to prioritize and adapt in a fast-changing environment

Preferred technical and professional experience

• Knowledgeable of go-to-market strategy development and execution

• Strong familiarity with buying behaviors and decision-making processes for developer, infrastructure, and DevOps-focused solutions

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.