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Description We are looking for an experienced Senior Media Director to join our dynamic team in Irvine, California. This long-term contract position is ideal for someone with a strong background in media planning and execution, particularly within the automotive industry. The role requires a strategic thinker who can lead media campaigns, analyze performance metrics, and collaborate across departments to deliver impactful results.

Responsibilities:

• Develop and oversee comprehensive media strategies tailored to meet client objectives and market demands.

• Manage advertising campaigns across multiple platforms, ensuring alignment with overall marketing goals.

• Negotiate with media vendors to secure optimal rates and placements for campaigns.

• Analyze campaign performance metrics and adjust strategies to maximize effectiveness.

• Lead presentations and pitches to clients, showcasing media plans and insights.

• Stay informed about industry developments, trends, and emerging technologies in media.

• Collaborate with creative and account management teams to ensure cohesive campaign execution.

• Enhance traditional media efforts, including direct mail and event-based marketing.

• Utilize media planning tools and software to optimize campaign performance and reporting.

• Provide leadership and mentorship to team members, fostering a collaborative and innovative environment. Requirements • 8-10 years of experience in media planning and execution, with a focus on agency work.

• Proven expertise in digital platforms and analytics tools, including GA4 and channel-specific software.

• Familiarity with automotive marketing and industry-specific strategies is highly preferred.

• Proficiency in Adobe Creative Cloud, including InDesign and Premiere Pro.

• Strong skills in campaign planning, blogging, and content management systems (CMS).

• Excellent communication and presentation abilities to effectively engage clients and teams.

• Analytical mindset with the ability to interpret data and refine strategies.

• Leadership capabilities to manage cross-functional teams and drive project success. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .