• Paid Media Manager

    Robert Half The Creative Group (Troy, MI)


    Description

    We are looking for a skilled Paid Media Manager to oversee and enhance programmatic advertising campaigns across various platforms. The ideal candidate will have a strong analytical mindset and a passion for driving measurable results through strategic media planning. This full time role is based in Troy, Michigan, and offers an exciting opportunity to collaborate with creative and analytical teams to deliver impactful campaigns.

    Responsibilities:

    • Develop, implement, and refine programmatic advertising campaigns across platforms such as display, video, audio, and native ads.

    • Monitor campaign performance metrics daily to ensure goals for key performance indicators (KPIs) are consistently met.

    • Conduct in-depth data analysis to identify trends and provide actionable recommendations for improving campaign effectiveness.

    • Collaborate with media planners, data analysts, and creative teams to align campaign strategies and achieve cohesive results.

    • Design and manage audience segmentation and targeting strategies using first- and third-party data sources.

    • Stay updated on industry trends, platform enhancements, and programmatic media best practices to maintain a competitive edge.

    • Prepare detailed performance reports and campaign summaries for internal teams and clients.

    • Test and evaluate new platforms, tools, and ad formats to innovate and enhance campaign outcomes.

    • Ensure brand safety and compliance by utilizing ad verification tools and implementing appropriate measures.

    • Support the implementation of pixel tracking and tag management systems as needed.

     

    Requirements • A minimum of 3 years of experience in programmatic advertising or digital media buying.

     

    • Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, or MediaMath.

    • Strong analytical skills and experience working with tools like Excel, Google Analytics, and reporting dashboards.

    • Familiarity with data management platforms (DMPs), ad verification tools, and brand safety solutions.

    • Knowledge of pixel implementation and tag management systems is a plus.

    • Excellent communication, organizational, and project management skills.

    • Ability to work both independently and collaboratively in a dynamic, fast-paced environment.

    • Certifications in Google Ads or Trade Desk are preferred but not required. Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .