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The Director of Multimedia serves as a key leader within Syracuse University's creative team. The Director is responsible for implementing a creative strategy through dynamic multimedia to strengthen the University brand and advance the university's priorities and goals. They manage the multimedia team and can lead the teams to leverage multimedia to advance digital and content marketing programs and integrated marketing strategies. They play a pivotal operational role, with the solid ability to oversee workload and workflow, technology, systems and process.

Highly collaborative and communicative, the Director is often a key liaison between other channel teams and the multimedia team, ensure that projects are well planned, resourced and therefore delivered on-time and on-budget. A brand champion, the Director works closely with their team, other Creative leaders and the CMO to ensure the university's story is consistently brought to life. They are effective at leading a dynamic technical team of photographers, videographers, producers, and editors day-to-day, moving with agility /speed to translate marketing and digital strategies into consistent and compelling content and stories.