• Executive Director of Marketing & Foundation

    South Central Regional Medical Center (Laurel, MS)


    Executive Director Of Marketing & Foundation

     

    The Executive Director of Marketing and Foundation is responsible for developing and executing comprehensive marketing, communication, and philanthropic strategies for SCRMC and Magee General Hospital. This role oversees PR/marketing initiatives and foundation activities align with the organization’s mission and strategy. Responsibilities include acquisition of new and returning annual donors, ensuring fundraising success for the entire organization.

    Key Responsibilities:

    + PR/Marketing Strategy & Execution –

    + Develop and implement integrated marketing strategies to promote SCRMC and partner hospitals’ services, brand, and mission across all channels.

    + Support business growth through enhanced patient volume and drive market expansion.

    + Ensure the brand image is consistent across all traditional and digital platforms.

    + Direct traditional and digital media initiatives to increase brand visibility and engagement across all platforms.

    + Stay ahead of emerging digital trends and ensure SCRMC’s online presence is dynamic, user-friendly, and effective in attracting patients and donors.

    + Foundation & Philanthropy –

    + Lead the SC Healthcare Foundation in fundraising, donor relations and community outreach to support SCRMC’s healthcare services and mission.

    + Develop and execute strategic fundraising plans to drive charitable giving, major gifts and donor opportunities.

    + Build relationships with donors, community leaders, and corporate sponsors to expand the Foundation’s impact.

    + Lead short- and long-range planning activities to develop fundraising goals and objectives, and ensure successful outcomes.

    + Budget & Performance Management –

    + Manage the marketing and foundation budgets, ensuring cost-effective use of resources while delivering high-quality outcomes.

    + Track and report on key performance indicators (KPIs) to evaluate the success of marketing, digital media, and foundation strategies.

    + Regularly assess the effectiveness of marketing and fundraising campaigns, making data-driven decisions to optimize future initiatives.

    Qualifications:

    + Bachelor’s degree in Marketing, Business, Public Relations, or a related field (Master’s degree preferred).

    + 10+ years of experience in fundraising, communications or foundation management, with leadership experience in the healthcare sector strongly preferred.

    + Proven success in fundraising required.

    + Strong leadership and team management skills, with the ability to inspire and lead cross-functional teams.

    + Excellent communication, public relations and presentation skills.

    + Demonstrated ability to build relationships with donors, stakeholders, and community leaders.

    Key Competencies:

    + Strategic Leadership

    + Fundraising Expertise

    + Brand Management

    + Communication and Public Speaking

    + Analytical and Data-Driven Decision Making

    + Collaboration and Relationship Building