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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

Ecosystem Marketing is the face of IBM Marketing to the Business Partners - collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (resell, service partners, ISV and MSP partnerships etc), the offerings and the market trends aligned to their coverage area - what’s important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.

The Select Americas Ecosystem Marketing Manager is a role dedicated to integrating Business Partners into the Select client segment of accounts within IBM across the Regions and Markets within the Americas. This role is focused on owning strategic initiatives to drive an increase in Business Partner marekting driven revenue across the Americas in partnership with the broader Ecosystem Marketing team. This marketer will work closely with sales to drive demand for IBM products, solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem.

Ecosystem Marketers align partner marketing activities with sales targets, Business Units marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, Ecosystem Marketers manage the pipeline created by Business Partners marketing initiatives, Partner led programs and co-marketing funded programs for their business unit.

Specific responsibilities include:

- Know the Markets: Integration of Business Partners into the US National Market, Canada & Latin America Markets is the basis of this role. Integrating with sales stakeholders in the markets focused on driving Select revenue is crucial to being successful.

- Know The Partners: This role will rely heavily on Ecosystem Marketing Managers who cover specific Partners to engage Partners and get to know their business. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.

- Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays

- Market with Partners: The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms

* Develop a quarterly plan that delivers year to year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand.

* Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance.

* Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly - including reviews to executive worldwide and geo stakeholders.

* Advocate and Integrate business partners into IBM led marketing tactics and events.

Required technical and professional expertise

* Prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.

* Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation.

* Ability to collaborate with sales stakeholders.

* Data Driven and analytical.

* Growth Mindset.

* Strong Relationship Skills.

* Strong written and verbal communications skills.

* Executive presentation skills.

* Strong program management experience.

* Ability to prioritize and meet deadlines in a fast-paced agile marketing environment.

Preferred technical and professional experience

* Experience working with partners in tech industry.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.