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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

At CVS Health, we are revolutionizing our front store to serve as a vital gateway to healthcare. With over 9,000 retail locations, we are dedicated to guiding millions of Americans on their healthcare journeys. We are looking for innovative leaders in marketing, customer experience, and service design who are ready to think big and push boundaries to deliver impactful results for our customers and our business.

As the Senior Manager, instore experience strategist, you will play a critical role developing and optimizing, customer and patient experiences, grounded in data and insights, delivered within our CVS Pharmacy retail locations. The ideal candidate will collaborate cross-functionally to identify new instore experience opportunities, develop strong business cases and measurement plans, that align to business goals and deliver upon customer needs.

Key Responsibilities:

+ **Customer Experience Strategy Development**

+ Proactively identify emerging trends, insights and behaviors that can shape future experiences, across CVS Retail locations

+ Development and execution of experience strategies, ensuring they align with business objectives and customer needs, leveraging insights from diverse data sources to map key instore journeys and experiences.

+ In partnership with Ld. Director, develop strong business cases, and executive level presentations for key stakeholders

+ Lead the strategic and creative brief process; ensuring strong creative briefs that results in impactful creative that meet customer needs across the total instore customer and patient journey

+ Responsible for ongoing measurement plans and regularly evaluate and optimize work based on key program and customer insights to ensure we are constantly evolving to meet the needs of our customers, patients, and the business with a focus on NPS and ROI

+ **Project Management:**

+ Oversee the end-to-end delivery of experiences, ensuring adherence to schedules and budgets while proactively managing risks and communicating progress to leadership with strategic solutions.

+ Manage day-to-day relationships with internal and external agency partners, providing timely and constructive feedback to enhance collaboration.

+ Own and manage the budget, continuously seeking and implementing more efficient and cost-effective ways of working to drive productivity and savings

+ **Cross-Functional Collaboration:**

+ Establish and maintain strong collaborative relationships with key internal stakeholders, such as Insights and Analytics, Front Store and Pharmacy Marketing, Business Teams, Creative and Experience Design, Delivery Management, Operations, Construction, A&E, Legal, and Finance, and external creative agencies

Required Qualifications

+ 7+ years of marketing experience with a strong foundation of retail experience strategy, innovation and proven track record of leading retail innovation from concept through execution

Preferred Qualifications

+ Data driven, strategic thinker, with a natural ability to translate customer insights into business strategies that drive value both for customers and the business

+ Deep understanding of the retail environment and customer behaviors within the physical space.

+ Strong understanding of retail trends, strategy frameworks, and a creative approach to developing unique retail experiences.

+ Self-motivated and adept at thriving in a fast-paced, performance-driven environment, making thoughtful decisions under tight deadlines.

+ Exceptional presentation skills, both written and verbal; comfortable engaging with key stakeholders to share strategies and garner alignment

+ Proven ability to collaborate and drive successful outputs on projects in partnership with internal and external stakeholders within a highly matrixed organization.

+ Experience leading creative agency collaborations, providing strategic direction, and ensuring alignment with brand and campaign strategy.

+ Intellectual curiosity and a willingness to challenge the status quo to drive continuous improvement.

+ Experience managing and optimizing budgets for multi-faceted campaigns.

+ Proficient in Microsoft Word, Excel, and PowerPoint.

Education

+ Bachelor’s degree in business, marketing, or a related field, or equivalent experience required.

+ Master’s preferred

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

+ **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .

+ **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

+ **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 06/09/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.