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Description

The Retail Analytics Program Lead will play a critical role in managing DDS’ digital program initiatives and analytics capabilities. This individual will act as the primary liaison with our analytics agency partner and other vendor relationships, providing oversight for product analytics, data integrity, dashboard platform performance, and other analytics-related initiatives.

Key Responsibilities

• Serve as the business owner for DDS’ relationship with the analytics agency partner.

• Develop and maintain project roadmaps, manage enhancement requests, and determine feature prioritization based on business impact and technical feasibility.

• Lead requirements gathering efforts and project plans across cross-functional teams to inform development roadmaps and prioritize initiatives.

• Conduct Privacy Impact Assessments and support data categorization and flow mapping to ensure compliance with privacy and data governance standards.

• Partner with Product Managers to define success metrics, MVP criteria, and timelines for integrating new features into DDS Analytics dashboard.

• Mine for insights to make recommendations on how dashboard data can be supplemental to dealer consulting opportunities, including RDPM/DDPM training and DSI overviews.

• Facilitate the execution of pilot programs and feedback workshops for product enhancements.

• Oversee the implementation, usage and ongoing optimization of the T3 Retail Customer Data Platform (CDP), DDS Analytics Dashboard, Website Scraper, and other analytics-program tools as they are made available.

• Evaluate product performance to recommend and implement ongoing improvements.

• Track and report on project milestones, scopes, risks, and resource allocations.

• Present business updates and performance trends to internal and external stakeholders.

• Collaborate with the Operations Manager, analytics agency, and vendors to oversee tag implementation, troubleshoot tracking issues, and ensure alignment across providers and campaigns.

• Partner with Operations Manager for DPE support tasks, ad-hoc audits, process documentation, and other tasks as needed

• Maintain DDS reporting inbox (i.e. recurring reports, rules)

• Develop and maintain process for DDS vendor contact information to support distribution lists, including those for DPE

• Develop and maintain process for distribution lists related to cadenced reports

• Initiate and own workflows that support program-wide analytics needs (i.e: Spend details for audits, vendor-related integrations or data sets that are ingested to support DDS program analytics, etc.)

Skills

advertising, campaign management, Project management, presentation skills

Additional Skills & Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• 4+ years of experience in digital product management or a similar role.

• Strong project management, communication, and organizational skills.

• Experience with a variety of the following automotive retail tools/platforms: Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.

• Experience with the dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).

• Strong grasp of all paid digital advertising channels and tactics (SEM/Display/Social/Video/CTV/etc.). Familiarity with CDPs, digital media analytics, and audience curation is a plus.

• Proficiency in Microsoft Office Suite, particularly Excel (pivot tables, v-lookups) and PowerPoint.

• Comfortable managing and interpreting complex datasets and dashboards.

• Excellent analytical and problem-solving skills with a strong attention to detail.

• Experience with data management processes, data ownership categorization, and onboarding processes is a plus.

• Experience with less structured teams, independent work, and fluctuating priorities.

Pay and Benefits

The pay range for this position is $30.00 - $45.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Warren,MI.

Application Deadline

This position is anticipated to close on May 23, 2025.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.