• Marketing Manager-Trade Publishing

    TEKsystems (New York, NY)


    Description

    Our client is looking for a dynamic and experienced Marketing Manager- Trade for our trade imprint, Morehouse Publishing. Reporting to the AVP Marketing, the Marketing Manager- Trade will be responsible for creating and executing creative marketing and publicity campaigns for books on leadership, spirituality, social justice, inspiration, wellness, and self-help. They will thrive in a fast-paced environment and be able to develop effective marketing strategies, utilizing a variety of channels to drive book sales and increase brand awareness. They will have a strong knowledge of current trends in the industry.

     

    -Develop comprehensive book marketing campaigns for 20-25 books a year, utilizing a variety of channels to increase awareness and drive book sales.

     

    -Execute marketing campaigns for frontlist and backlist titles across various channels (social media, email, website, and traditional media).

     

    -Develop promotional materials including social media content, book trailers, and newsletters that drive consumer sales.

     

    -Build relationships with key stakeholders such as authors, book reviewers, and sales teams.

     

    -Participate in trade and library conferences and seasonal sales presentations to the sales team.

     

    -Develop partnerships with bookstores, libraries, and other retail organizations.

     

    -Manage marketing budgets for each book project, ensuring that spending aligns with overall objectives.

    -Coordinate book signings, author tours, and speaking events

    -Work with the Associate Publicist to secure media coverage (print, online, and broadcast) and coordinate book signings, author tours, and speaking events. Work with outside publicists when necessary.

     

    -Participate in product development, packaging (i.e. cover design), and pricing decisions

     

    -Stay informed on current market trends to create new and innovate marketing strategies.

     

    -Effective performance of the essential functions of this position requires regular in-person, on-site interaction with colleagues, both for purposes of relationship building and meaningful collaboration.

     

    The department currently utilizes Firebrand/Meltwater/Marketing Cloud

     

    Skills

     

    trade publishing, social media, marketing campaigns, engagement, Marketing campaign, Digital marketing, Marketing management, Email marketing, Campaign management

     

    Top Skills Details

     

    trade publishing,social media,marketing campaigns,engagement,Marketing campaign,Digital marketing,Marketing management,Email marketing,Campaign management

     

    Additional Skills & Qualifications

    4+ years of trade marketing experience in a book publishing house

    Bachelor’s degree in Marketing, Communications, English, Business, or a related field is preferred or a combination of education and experience will be considered. Interest in faith based publishing and social justice related topics is a plus.

    Experience Level

    Intermediate Level

    Pay and Benefits

    The pay range for this position is $72000.00 - $90000.00/yr.

    Flexible Benefits available to eligible employees:

    Medical (including Vision)DentalSupplemental Dental Core Benefits automatically provided to eligible employees:

    Employer funded defined benefit pension plan (five year vesting)Employee Life InsuranceSpouse and Dependent Life InsuranceAccidental Death and Dismemberment (AD&D) InsuranceShort-Term Disability (STD) coverageLong-Term Disability (LTD) coverage (elected as either pre-tax or after-tax)Business Travel Accident InsuranceWorker’s CompensationEmployee Assistance ProgramRetiree health insurance (eligible after 10 years)Retiree life insuranceElective Benefits available to eligible employees:

    401(k) with matching contributions (immediate vesting)Flexible Spending Accounts (FSAs)Commuter BenefitsNew York’s 529 College Savings Program (NY State residents)

     

    Workplace Type

     

    This is a hybrid position in New York,NY.

     

    Application Deadline

     

    This position is anticipated to close on May 28, 2025.

    About TEKsystems and TEKsystems Global Services

    We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

     

    The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.