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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Mgr Consumer & Shopper Trends & Tools

Position Overview:

As the Manager of Consumer & Shopper Trends and Tools, you are at the forefront of identifying macro trends within the OTC and adjacent categories. Your role is crucial in the Consumer and Shopper Insights organization, where you utilize strong storytelling skills to create materials that inform brand team innovation and establish thought leadership around the consumer and shopper in OTC. You are responsible for developing materials and support for brand and category workshops that require foresight and trends, ensuring that brand teams are equipped with actionable insights for decision-making.

Your Tasks and Responsibilities:

+ Identify and analyze macro trends in the OTC and adjacent categories to inform brand strategy and innovation;

+ Create compelling and visually engaging presentations and materials to communicate trends and insights to brand teams and retailers;

+ Collaborate with the Category Consumer and Shopper Insights teams to integrate trend analysis into ongoing brand and category strategies;

+ Develop and support workshops for brand teams focusing on foresight and trends;

+ Manage relationships with external vendors related to trends and macro learning;

+ Work closely with Field Shopper Based Design and Marketing Excellence teams to align trend insights with shopper and marketing strategies;

+ Serve as the Global liaison and point person to bring best practices forward;

+ Stay informed about industry developments and emerging trends, providing timely updates to internal stakeholders;

+ Foster a culture of innovation by promoting the use of trend insights in strategic planning and execution.

Who You Are:

Required Qualifications:

+ Bachelor's degree in Marketing, Business, Consumer Insights, or a related field;

+ Strong storytelling and presentation skills, with the ability to convey complex insights clearly and engagingly;

+ Excellent analytical skills and attention to detail with a passion for understanding consumer and shopper behavior;

+ Experience managing vendor relationships and utilizing external resources for trend analysis;

+ Ability to work collaboratively across teams and influence stakeholders;

+ Proficiency in data visualization tools to create impactful presentations and reports.

Preferred Qualifications:

+ MBA or advanced degree with a focus on marketing, consumer insights, or business strategy;

+ 3-5 years of experience in trend analysis, market research, or related roles, preferably within the consumer goods or OTC sectors;

+ Experience in the OTC or healthcare industries, with a strong understanding of market dynamics.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

**Location:** United States : New Jersey : Whippany

**Division:** Consumer Health

**Reference Code:** 840408

Contact Us

**Email:** [email protected]

**Job Segment:** Market Research, Strategic Planning, MBA, Manager, Marketing, Strategy, Research, Management