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Job Description

_This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits._

The **Marketing Cross-Tier Planning Lead** will serve as a key member of the Global Marketing Strategy & Enablement team, responsible for coordinating and driving cross-tier marketing initiatives to accelerate marketing goals. This role ensures marketing capabilities are coordinated and optimized through strong cross-functional collaboration, effective project management, and performance tracking.

The ideal candidate brings multi-channel marketing experience, excels in managing complex projects, and thrives in cross-functional environments.

Key** **Responsibilities include:

+ Coordinate and manage cross-tier workstreams, identifying key components, interdependencies, and shared objectives across teams and tiers.

+ Supports the strategic implementation of a cross-tier marketing framework for all vehicle brands and channels (e.g., media, CRM, site, social).

+ Create actionable roadmaps for each channel that highlight progress, challenges, and key learnings.

+ Own the tracking of workstream milestones, deliverables, and risks, ensuring transparency and accountability across stakeholders.

+ Act as a strategic liaison to enable communication, alignment, and decision-making across marketing and functional teams.

+ Monitor and report on the status of cross-tier initiatives, providing data-driven insights to drive action and alignment.

+ Build strong relationships across functions to ensure integration of cross-tier strategy within broader marketing goals.

+ Lead planning for Marketing Dealer Advisory Board meetings related to enablement objectives and strategic initiatives.

Additional Job Description

Required Qualifications:

+ Bachelor’s degree required. Preferred in Marketing, Business, or a related field.

+ 5+ years of experience inMarketing, CX, Media or project management.

+ Demonstrated ability to manage projects with multiple moving parts across functions.

+ Knowledge of marketing, digital marketingand marketing channel implementations (Web, CRM, Media, Social)

+ Understanding of marketing technical skills and use of data to drive marketing implementations, targeting and performance metrics

Skills** **:

+ Strong collaboration and relationship-building with cross-functional teams.

+ Excellent organizational skills, with the ability to coordinate complex initiatives and share results across various levels.

+ Flexibility to adapt to changing needs, with a proactive approach to problem-solving and improving internal processes.

+ Comfort with ambiguity and ability to shift gears comfortably while being an agent for change.

+ Excellent communication, collaboration, and relationship-building skills to work effectively with internal and external partners.

**Join Us** : At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

GM** **DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

+ \#LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ([email protected]) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global location** **s

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.