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The Associate Director, Channel Analytics will be a key member of the Business Analysis team, responsible for leading marketing mix and channel analytics to optimize marketing investments and drive data-driven decision-making. This role will partner closely with commercial teams, omnichannel marketing, media teams, and external agencies to assess marketing effectiveness, measure ROI, and provide actionable insights that enhance promotional performance.

Job Description

Marketing Mix & Channel Analytics

+ Lead marketing mix modeling (MMM) efforts to measure and optimize the impact of promotional investments across various channels (HCP, DTC, digital, non-personal promotion, etc.).

+ Develop and refine multi-touch attribution models and other advanced analytics frameworks to assess channel effectiveness.

+ Monitor omnichannel performance, evaluating engagement and conversion metrics to inform future campaign strategies.

+ Partner with media teams to analyze paid, earned, and owned media performance and recommend budget allocation strategies.

Business & Strategic Insights

+ Provide data-driven recommendations to marketing and brand teams on the most effective channels and tactics to improve customer engagement and business performance.

+ Work cross-functionally to integrate marketing analytics into brand planning, forecasting, and strategic decision-making.

+ Conduct scenario planning and sensitivity analysis to assess potential outcomes of different marketing strategies.

+ Evaluate customer and campaign segmentation to ensure efficient targeting and resource allocation.

Collaboration & Stakeholder Management

+ Act as a strategic thought partner to marketing, sales, and finance teams, translating analytics into business impact.

+ Work closely with data science, data engineering, and external analytics vendors to refine models and methodologies.

+ Present insights and recommendations to senior leadership in a clear, compelling manner.

+ Ensure alignment with commercial strategy and compliance with industry best practices.

Qualifications/ Required

Knowledge/ Experience and Skills:

+ 7+ years of experience in marketing analytics, marketing mix modeling, or channel performance analytics.

+ Strong expertise in statistical modeling, attribution modeling, and media effectiveness measurement.

+ Proficiency in analytics tools such as Python, R, SAS, SQL, or data visualization platforms (Tableau, Power BI).

+ Deep understanding of omnichannel marketing and media measurement, including digital, HCP, and DTC strategies.

+ Ability to translate complex data insights into clear business recommendations.

+ Strong stakeholder management and presentation skills.

Preferred:

+ Experience in the pharmaceutical, biotech, or healthcare industry.

+ Knowledge of advanced AI/ML techniques for marketing analytics.

+ Familiarity with third-party data sources (IQVIA, Symphony Health, Nielsen, etc.).

+ Competencies & Skills

+ Analytical Mindset – Ability to dissect complex data and generate actionable insights.

+ Strategic Thinking – Connect analytics to business objectives and long-term strategy.

+ Communication & Influence – Effectively communicate findings to non-technical audiences and senior leadership.

+ Collaboration – Work across functions to align analytics with business goals.

+ Problem-Solving – Proactively identify issues and develop data-driven solutions.

Educational Qualifications

Bachelor’s degree in a quantitative field (e.g., Economics, Statistics, Data Science, Business, Marketing Analytics).

Competencies

**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.

**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

**Respectful Collaboration -** Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

**Empowered Development -** Play an active role in professional development as a business imperative.

Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.

**Company benefits** : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request ([email protected]) .

Statement Regarding Job Recruiting Fraud Scams

At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.

To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External .

Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka’s call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov , or your local authorities.

Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.