• Senior Manager, Caremark Digital Adoption

    CVS Health (Springfield, IL)


    At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

     

    As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

    Position Summary

    As the Senior Manager for Caremark’s Brand and Content Strategy, you will be responsible for developing and executing a digital adoption strategy that drives engagement across B2B and B2C audiences to contribute to larger business goals and objectives. This individual will bring expertise and knowledge of digital marketing strategies and channel best practices to execute a strategic marketing plan that’s rooted in data, customer insights and industry knowledge.

     

    This role requires a deep knowledge of both B2B and B2C marketing strategies and channel execution, including the ability to build strong, collaborative relationships. You will be accountable for managing multiple projects simultaneously, on-time and within budget.

    Some of your key responsibilities will include:

    + Drive digital adoption for B2B and B2C audiences with a focus on contact growth initiatives and optimization of Caremark and Business Caremark website experiences

    + Create and execute Adobe Target​ test plan for Caremark.com and work with internal/external partners to execute and measure

    + Spearhead contact growth, optimization and data cleanup efforts, allowing for a more segmented and personalized marketing communication strategy with our audiences

    + Measure performance, drive initiatives to further sophisticate channel specific reporting, and leverage data to make recommendations to drive engagement across channels

    + Lead weekly web meetings to review progress on projects in flight and be an active participant in monthly data meetings, organized to share updates and insights across the larger Caremark team

    Required Qualifications

    + 7+ years marketing experience

    + 2+ years experience working across digital marketing channels (e.g., email, web, social, etc.)

    Preferred Qualifications

    + Experience leading a small team

    + Experience working with internal and external agency partners

    + Proficient in using and optimizing digital channels to engage our audiences, including experience with MarTech stack and tools (Adobe suite)

    + Excellent communication skills, including listening, verbal and written

    + Demonstrated cross-functional collaboration and ability to work effectively with key business partners

    + Health care marketing experience and understanding

    + Strong organizational skills: ability to schedule people, tasks, or projects and to develop realistic action plans given time and resource constraints

    + Excellent relationship-building skills, with proven ability to influence and build consensus across all levels of the organization

    Education

    + Bachelor’s degree in marketing or equivalent experience required.

     

    Pay Range

    The typical pay range for this role is:

    $75,400.00 - $182,549.00

     

    This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

     

    Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

     

    Great benefits for great people

     

    We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

     

    + **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .

    + **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

    + **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

     

    For more information, visit https://jobs.cvshealth.com/us/en/benefits

     

    We anticipate the application window for this opening will close on: 05/26/2025

     

    Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

     

    We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.