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GENERAL FUNCTION: The basic function of the Optician is to attract and retain patients by delivering an exceptional patient experience, fostering patient retention, and promoting outstanding doctor satisfaction.   MAJOR DUTIES & RESPONSIBILITIES: * Drive profitable store sales by fostering a retail selling culture by practicing through role-playing and using effective retail sales skills. * Develop professional business relationships with other associates and Doctors.  * Fill ophthalmic eyeglass prescriptions, and fit and adapt lenses and frames, to include, but not limited to, the following: * Utilize optical prescription in conjunction with the patient's visual requirements. * Recommend specific lenses and lens coatings to suit patient needs. * Assist patients in the selection of frames and coordinate frames with prescription and patient needs. * Perform appropriate optical-related measurements. * Ensure a quality patient experience through correct pricing, POS entry, and realistic delivery time quotes.   * Provide appropriate guidance to patients regarding Managed Vision Care. * Assist the store with being effectively merchandised according to the Planogram and other Company standards. * Assist with the timely execution of approved Marketing programs and initiatives, and the implementation  of appropriate signage and promotions according to company standards. * Other duties as assigned by the Store Manager * Assist with the training of all new hires. * Establish and lead sales training meetings.   KNOWLEDGE & SKILLS: * Ability to sell through the use of sales skills and accountability for sales results. * Experience and proven results with a retail or customer service establishment. * Ability to present and implement decisive and creative solutions to opportunities to grow the business. * Ability to provide enthusiastic and concise communication to meet/exceed patient expectations. * Foster positive and results-oriented associate and doctor relationships. * Attention to detail and follow-up. * Ability to manage priorities through adaptability and flexibility. * Willingness to take calculated risks. * Experience with personal computers preferred. * State license or certification by a nationally recognized association as an optician. EDUCATION: High school diploma or equivalent, or comparable experience typically achieved with a minimum of 3 years in a retail environment. The incumbent or successful candidate must meet the position requirements above to perform the essential functions of this position and achieve the outcomes/results indicated in this position description.