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BUILD A BETTER CAREER WITH MSC

Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.

Requisition ID :18327

Employment Type :Full Time

Job Category :Marketing

Work Location :Davidson, NC (CSC)

BRIEF POSITION SUMMARY:

The Digital Marketing Program Manager is responsible for planning, executing and analyzing digital marketing programs utilizing owned, earned, and/or paid media with the goal of growing brand awareness, driving traffic, generating demand, and producing sustainable profits. This role works cross-functionally across the organization and with external partners to inform and align, develop programs to achieve specific results and to further MSC’s digital marketing expertise.

DUTIES and RESPONSIBILITIES:

+ Develops, implements and optimizes digital marketing programs, utilizing tactics that include but are not limited to paid search, affiliate, content marketing, digital events, email, display and social media to meet market share, sales, profitability, and customer satisfaction goals

+ Utilizes a data-driven approach to identify trends and targets, deploy programs, implement tests and optimize digital marketing programs to efficiently achieve set objectives and results

+ Optimizes and continually improves digital marketing programs to generate awareness, consideration, conversion, and loyalty

+ Works cross-functionally with Sales, Marketing, eCommerce, Category Management, Customer Solutions and external agencies and vendors to understand and align on customer needs, supplier commitments, industry drivers, and competitive dynamics to develop digital marketing programs

+ Collaborates with select supplier partners to develop and implement digital marketing programs

+ Owns development and distribution of monthly, quarterly and annual performance for digital marketing programs

+ Develops and executes against budgets and forecasts, through collaboration with Marketing, Finance, Co-Op Advertising and/or Category Management, to implement vendor-funded digital marketing programs

+ Develops project plans, milestones, and calendars to ensure that digital marketing programs and tactics are executed in a structured and timely manner

+ Works cross-functionally and with external partners to ensures MSC digital properties and assets are routinely maintained, updated and tagged properly for tracking accuracy

+ Informs and educates internal and external stakeholders on digital marketing, MSC’s capabilities and drives alignment to shared goals

+ Monitors and stays current with digital marketing & competitive trends to learn and influence digital strategies, identify opportunities and maintain fluency in emerging methodologies

+ Attends and participates in relevant marketing and organizational meetings

+ Supports the MSC brand by ensuring consistency across deployed tactics and on digital platforms with adherence to brand standards including voice, identity and tone

+ Fosters the MSC Culture within the department and throughout the company to ensure fulfillment of MSC’s vision and unity of purpose

+ Participates in special projects and performs additional duties as required

EDUCATION and EXPERIENCE:

+ Bachelor’s degree required, Marketing or Business preferred.

+ 3+ years of Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search experience & display

+ Proven success in developing digital marketing programs that meet/exceed objectives tied to driving awareness & engagement, increasing sales results and/or driving profitability

+ Experienced at establishing and building professional relationships, both internal and external

+ Experience managing external agency partners and suppliers.

+ ‘Agency side’ experience preferred

SKILLS:

+ Creative thinker with a demonstrated ability to create innovative marketing programs

+ Applied knowledge of digital marketing tools and ‘best practices’

+ Customer focused with a demonstrated ability to manage digital marketing programs, along with developing/maintaining internal/external relationships and influencing key stakeholders

+ Excellent communication skills, both written and verbal

+ Intermediate to advanced Excel or equivalent skills

+ Excellent presentation skills, including the development of PowerPoint visuals

+ Excellent time-management, organizational skills and strong attention to details

+ Proven ability to work in a fast-paced, cross-functional environment, on multiple projects simultaneously and under tight deadlines

+ Ability and flexibility to adjust to changing requirements, schedules and priorities

OTHER REQUIREMENTS:

+ A valid driver’s license and the ability to travel as needed are required.

+ This position may require access to International Traffic in Arms Regulations Information (“ITAR”) and/or Controlled Unclassified Information (“CUI”).

Compensation starting at $82390 - $129470 depending on experience.

The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate’s relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change.

#LI-Hybrid

WHY MSC?

People. Collaboration. Insight. That’s how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500+ team members achieve their potential.

OUR COMMITMENT TO YOU

Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family's health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits. (https://jobs.mscdirect.com/content/Benefits/?locale=en\_US)

You will also have the opportunity to join our Associate Inclusion Circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.