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Communications Officer (External) - Corporate…
- FirstBank PR (San Juan, PR)
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CORPORATECOMMUNICATIONSOFFICER
Our Company
At FirstBank PR, we strive to be a trusted advisor to our clients and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations.
A Brief Overview
The Corporate Communications Officer assists the Communications Manager by leading the creation and implementation of multiple forms of communication activities and programs within the organization, devising strategies, and producing clear and well-written content in Spanish and English, to help align the organization's goals. Also, is responsible for enhancing the Corporation’s external communications capabilities, which include improving communications with multiple stakeholders, conveying FirstBank''s business, social and ESG initiatives and enhancing its corporate reputation.
What You’ll do:
• Prepares & executes comprehensive communications plans; assists the Communications Manager in the development and delivery of an evolving communications strategy.
• Create and implement public relations initiatives to support the Corporate Strategic Plan in alignment with marketing & Institutional efforts, including external events such as press conferences, product launchings, branch openings, stockholder’s meetings, client events (social & educational), and community events.
• Implements well-written communications strategies in Spanish and English and promotes the observance of the standards for effective communications such as including all relevant information in a clear and concise manner, and within an appropriate timeframe. Edits and rewrites texts/copy to improve clarity and readability. Also, proofreads texts and corrects spelling, grammar, and punctuation errors in other communications, and is responsible for interpreting creative direction and technical information and turning them into persuasive and well-written copy concepts in Spanish and English.
• Maintains excellent media relations to maximize positive news coverage providing reporters with interesting news angles and using creativity to promote awareness of the bank and its products/services.
• Monitors media, government and the business community to identify possible issues affecting the Bank’s reputation.
• Manages editorial meetings with the Communications and Marketing writing teams as a way to discuss stories, generate story ideas for internal channels, share best practices, and establish communications calendars.
• Actively participate in corporate committees to ensure that key messages impacting employees are communicated clearly and in a timely manner.
• Manages assigned budget, and establishes measurable objectives and constantly monitors results to adjust plans when necessary.
• Assists the Communications Manager with special projects or events.
Competencies:
Category
Category Criteria
Customer Focus
Anticipates and provides service excellence to both internal and external customers .
Building Strong relations
Establishes, sustains and fosters both internal and professional contacts to build, enhance, and connect to FirstBank services .
Communication
Delivers clear, effective communication and takes responsibility for understanding others.
Business Acumen
Understands how the organization works, including, current and future policies, practices and trends .
Problem Analysis & Solution
Identifies problems and conducts appropriate analys i s involving others , to search for the best solutions .
Ownership
Takes initiative and assumes personal accountability for goals, outcomes and deadlines .
Vision & Values
The employee understands the organization’s vision and upholds the organization’s values in everyday words and actions.
At higher levels , the employee takes a long-term view and shares with others the vision and the organization’s path ahead.
Collaboration & Teamwork
Provides direction and leadership to help teams achieve goals and operate cooperatively and cohesively .
Development(Personal & Others)
Demonstrate s curiosity for learning and perform ing activities , to make the most of their skills and boost potential in self and others .
Change & Innovation
Creates a view of change as an opportunity to inspire others.
Looks for new ways to experiment with new ideas and approaches .
What You’ll Need:
• Bachelor's Degree Communications, Public Relations, Marketing, Journalism or related field or the equivalent combination of Education and Experience needed to be able to perform the functions of this job.
• 3 – 5 years in Corporate Communications or public relations, with a solid background in written communications.
• Ethics: Treats people with respect and upholds organizational values. Committed to exceeding expectations by thinking proactively and creatively expecting excellence and maintaining high ethics.
• Customer service: Manages difficult or emotional customer situations and responds promptly to customer needs.
• Team Work: Team player and leader, as required. Contributes to building a positive team spirit.
• Quality: Demonstrates accuracy and thoroughness and looks for ways to improve and promote quality.
• Works with consultative direction vs. direct supervision to achieve long-range goals and objectives.
• Ability to work under pressure and meet tight deadlines, including after regular business hours as-needed basis.
• Project management competencies are a must, as well as strong organization and time-management skills.
• Outstanding written and oral communications skills in both English, and Spanish. Preferably with a portfolio of writing samples, demonstrating creativity and persuasion skills.
• Experience in proofreading and editing content in Spanish and English, including proven experience as a copywriter or in a related role.
• Must have excellent coordination skills in event planning and mass communication efforts.
• Computer literate in Microsoft Word, Excel, and PowerPoint, preferably with knowledge in Adobe Illustrator and SharePoint.
• Excellent interpersonal skills and creative abilities.
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