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Departmental Specialist 13 - Digital Marketing Specialist

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Departmental Specialist 13 - Digital Marketing Specialist

Salary

$64,604.80 - $96,428.80 Annually

Location

Lansing, MI

Job Type

Permanent Full Time

Remote Employment

Flexible/Hybrid

Job Number

3291-25MC-MISA6

Department

Michigan Department of Lifelong Education, Advancement, and Potential (MiLeap)

Opening Date

05/12/2025

Closing Date

5/18/2025 11:59 PM Eastern

Bargaining Unit

NON-EXCLUSIVE REPRESENTED EMPLOYEE (NERE)

+ Description

+ Benefits

+ Questions

Job Description

At the Michigan Department of Lifelong Education, Advancement, and Potential, we are laser-focused on improving opportunities and outcomes for Michiganders from preschool to postsecondary. From connecting more families with quality child care and prek programs to making it more affordable to earn a skill certificate or college degree, we are helping more people make it in Michigan.

MiLEAP was created by Governor Whitmer in July 2023 and is the newest department in the State of Michigan. VisitMichigan.gov/MiLEAPto learn more about our work and consider applying to join a team working to make Michigan a better place to grow up, learn, live, work, and play.

As the digital marketing specialist, the position manages all aspects of MiLEAP’s Office of Higher Education (OHE) web pages. In addition, this position is responsible for the oversight of all marketing efforts for MI Student Aid, which includes website, marketing contracts, social media, digital communication, digital toolkits, and marketing publications. The specialist is responsible for highly complex assignments, with considerable impact on stakeholders’ ability to gain access to key information as they prepare financially for postsecondary education. The specialist oversees and maintains various web pages and related outlets, which includes researching, analyzing, reporting and making key decisions on web content and marketing strategy in accordance with the OHE goals and objectives, as well as ensuring compliance with the Americans with Disabilities Act (ADA).

Position Description (https://mcsc.state.mi.us/AgencyPDFs/MiLEAP%20Departmental%20Specialist%2013%20Marketing.pdf)

Required Education and Experience

This position generally requires the possession of a bachelor's degree in any major and four years of professional experience. Specific information on the education and experience required for the positionjob specification for the Departmental Specialist class. (https://www.michigan.gov/mdcs/-/media/Project/Websites/mdcs/JOBSPECS/D/DepartmentalSpecialist.pdf)

Additional Requirements and Information

Please attach your resume, cover letter, and applicable official transcripts to your application.

An official transcript must bear the college/university certification (e.g., seal, logo, watermark, and /or letterhead), Registrar's signature, and date. A transcript with these requirements, with the stamp "Issued to Student" is accepted as an official transcript. Unofficial transcripts will NOT be accepted. An unofficial transcript is: (1) an internet copy printed from the college/university student web account; (2) a transcript stamped with "Student Copy," and (3) a transcript that is labeled as "Unofficial." The official transcript must be scanned and attached to the electronic NEOGOV Civil Service application with one of the following file extensions: pdf, doc, docx, txt, or rft. Degree certificates are not accepted. When attaching transcripts, please name the college/university for each transcript attached.

Accommodations

If you require a reasonable accommodation to participate in the application or selection processes, please contact theADA coordinator (https://www.michigan.gov/ose/-/media/Project/Websites/ose/Contact/RACs.pdf) for the agency that posted this position vacancy.

State employment also offers rewarding careers where you can help Michiganders enjoy better lives. Many State of Michigan jobs offer alternate work schedules and remote-work options that can help give the flexibility you need. The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award.

More details on benefits for our new hires are below:

Rewarding Work:State of Michigan jobs allow you to serve Michiganders in many different ways depending on your interests and skills. Help preserve and protect our environment and the public health; enforce state laws and regulations; advocate for children, families, and victims of discrimination; support our state’s military and veterans; rebuild our state’s infrastructure; or support other state agencies through our fiscal, IT, and HR systems.

Insurance Benefits:The State of Michigan offers health, mental health, dental, and vision insurance to eligible career employees, their spouses, and their children. The state also covers a life-insurance benefit of two times employees’ annual salary (up to $200,000). The state also offers long-term-disability insurance that can provide continuing benefits if an injury or illness prevents employees from working. More information is available at www.mi.gov/employeebenefits.

Retirement Programs:The State of Michigan offers 401(k) and 457 plans for new hires to save for retirement. The state will automatically contribute an amount equal to 4% of your pay to a 401(k) account. The state will also match up to 5% of your pay if you contribute to your 401(k) account. Your contributions vest immediately, and the state’s contributions fully vest after just 4 years. More information is available athttp://www.mi.gov/orsstatedc.

Vacation and Sick Leave:Eligible full-time employees receive between15 and 35 personal daysand 13 sick daysper year that may be rolled over to the following year if not used. Eligible employees also receive an additional day each year for community service or school functions.

Paid Parental Leave:Eligible employees can take 12 weeks of paid leaveimmediately after a birth or adoption to allow needed time together at home with a new child.

Paid Holidays:Eligible employees receive 13 or 14 paid holidays each year including New Year’s Eve and Day, Martin Luther King Jr. Day, Presidents’ Day, Memorial Day, Juneteenth, the Fourth of July, Labor Day, Election Day, Veterans Day, Thanksgiving, Thanksgiving Friday, Christmas Eve and Day.

Bonus Programs:Eligible employees with five years of service also receive annual longevity bonuses that grow as seniority increases. Some positions also may qualify for recruitment, retention, and performance bonuses or other special pay premiums.

Military Pay Differential:Employees in the guard or reserves may also qualify for supplemental pay benefits if miliary pay during qualifying duty is less than normal state pay. Prior military service may also allow seniority credits to accelerate eligibility for longevity bonuses and additional personal leave accrual.

Tax-Advantaged Programs:In addition to 401(k) and 457 retirement accounts, the state also offers flexible spending account (FSA), health savings account (HSA), and qualified transportation fringe benefit (QTFB) programs that can help you save money by reducing your taxable income.

Student Loan Forgiveness:Working for the State of Michigan may allow you to participate in programs that forgive the balance of qualifying student loans. Information (https://studentaid.gov/manage-loans/forgiveness-cancellation) to help determine if you could qualify is available from the U.S. Department of Education.

Tuition Reduction:Some colleges and universities offer savings to eligible employees and family members to further their education while working for the State of Michigan.

Professional Development: To help develop your career, programs are available to apply for reimbursement of up to $2,000 a year for education and training for college course credits and non-degree programs.

Alternative and Remote Work Schedules:Depending on the nature of their duties, many state jobs offer flexible work schedules and remote or hybrid telecommuting options that can help obtain the work-life balance that you seek.

Great Lakes and Great Times:Michigan boasts four Great Lakes, 11,000 inland lakes, 36,000 miles of rivers and streams, 20 million acres of forests, 100 state and national parks and recreation areas, 1,300 miles of bike trails, 6,500 miles of snowmobile trails, the second-most ski areas in the nation, 650 public golf courses, 600 campgrounds, and an international dark-sky park—just for starters. Our cities offer concerts and cultural events, storied sports teams, education hubs, vibrant downtowns, one-of-a-kind craft beverages, and renowned restaurants for every appetite. From urban centers to beach towns to the great outdoors, the opportunities are endless. With your state salary and benefits and Michigan’s affordable cost of living, you can explore all that Michigan has to offer.

Updated: 2/28/24

01

DEPSPL - Do you possess at least a bachelor's degree or higher in any major; OR at least one year of professional experience in the state of Michigan classified service? If so, please attach a copy of your official transcripts.

+ Yes

+ No

02

DEPSPL - Do you possess at least four years of professional experience?

+ Yes

+ No

03

How many years of experience do you have managing web sites and creating content?

+ None

+ 1-3 years

+ 3-5 years

+ 5 years or more

04

Briefly explain your experience managing web sites and creating content. If you do not have experience, please enter N/A.

05

How many years of experience do you have working with Web Content Accessibility Guidelines (WCAG) international standards?

+ None

+ 1-3 years

+ 3-5 years

+ 5 years or more

06

Briefly describe your experience working with Web Content Accessibility Guidelines (WCAG) international standards. If you do not have experience, please enter N/A.

07

How many years of experience do you have managing Social Media platforms? (Please do not count personal use of social media sites in your response.)

+ None

+ 1-3 years

+ 3-5 years

+ 5 years or more

08

Briefly explain your experience managing Social Media platforms. If you do not have experience, please enter N/A.

09

How many years of experience do you have working with strategic marketing campaigns?

+ None

+ 1-3 years

+ 3-5 years

+ 5 years or more

10

Briefly explain your experience working with strategic marketing campaigns. If you do not have experience, please enter N/A.

11

How many years of experience do you have developing print or digital marketing materials?

+ None

+ 1-3 years

+ 3-5 years

+ 5 years or more

12

Briefly describe your experience with developing print or digital marketing materials. If you do not have experience, please enter N/A.

13

Do you have any public speaking experience?

+ Yes

+ No

14

Briefly explain your public speaking experience. If you do not have experience, please enter N/A.

Required Question

Employer

State of Michigan

Department

Michigan Department of Lifelong Education, Advancement, and Potential (MiLeap)

Address

[email protected]

400 S. Pine Street, P.O. Box 30002

Lansing, Michigan, 48909

Phone

(800) 788-1766

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