• Manager, Programmatic and Paid Social Activation

    Vail Resorts (Broomfield, CO)


    Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

     

    Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

    Job Summary

    We are seeking a strategic and data-driven **Manager, Programmatic and Paid Social Activation** to manage the execution, optimization, and performance analysis of our digital paid media campaigns. This position will be a key player on the paid media team and is intended for a person with advanced media buying experience in programmatic and social media platforms.

     

    This role will work alongside our paid media strategists, ad operations, analytics, and audience management teams. A large aspect of this role will focus on in-platform media activation, monitoring, and optimizing performance. Will also bring a proven track record of ability to manage multi-million dollar ad campaigns, translating media plan details into complete campaigns, while driving key business goals/conversions across both programmatic display and paid social platforms. The ideal candidate is a detail-oriented digital expert with a passion for paid media and a strong background in performance marketing.

    Job Responsibilities:

    Media Buying & Platform Expertise

    + Manage paid media campaigns across DSP platforms such as The Trade Desk, DV360, and Adobe DSP.

    + Experience with multichannel, full-funnel, campaign management, including display, video, native, audio, DOOH, CTV, and social ad formats.

    + Familiarity with Meta, TikTok, Pinterest campaign execution and reporting; ability to work cross platform or with use of social management tools.

    + Operate with cross functional stakeholders; taking strategy business needs to execute and activate media plans in platform.

    + Proficiency with hands-on keyboard use of media buying tools.

    + Knowledge on Meta Advantage+, predictive budget & bidding tools.

    Campaign Activation & Optimization

    + Lead end-to-end campaign, setup, optimization, and reporting within programmatic DSP’s and Social platforms (Meta, TikTok, Pinterest etc)

    + Possess an analytical mindset with the ability to interpret performance data, translate insights into actions, and deliver actionable recommendations to business stakeholders.

    + Have a strong understanding of performance marketing KPIs with an expectation to monitor campaign metrics to ensure efficiency and effectiveness.

    + Recommend audience targeting, bidding strategies, and creative testing to drive conversion performance, incorporating guest lifetime value (GLV) models.

    + Conduct audience activation from CDPs, DMP’s, and other data systems. (e.g. LiveRamp, and/or Amperity)

    + Proven knowledge of media buying fundamentals, including, 1P & 3P audience activation, inventory deal management, frequency capping, and pacing optimization strategies.

    + Experience activating PG deals, PMP’s, or other curated inventory packages.

    Paid Media Innovation & Technology

    + Identify and integrate new media trends, platform updates, and measurement solutions (e.g., incrementality, brand lift studies, attribution models).

    + Collaborate with platform partners to explore alpha/beta opportunities and refine best practices.

    + Leverage performance insights to make recommendations around audience refinement, creative messaging, and media mix decisions.

    + Serve as a thought leader within the team & organization, sharing strategic insights to inform planning and elevate overall media sophistication.

    Job Requirements

    + Hands-on media buying expertise in programmatic and paid social environments.

    + 3–5 years of experience working in DSP platforms (The Trade Desk, DV360, Adobe DSP preferred).

    + Experience interfacing with business leaders, understanding and executing campaigns against key business KPIs.

    + Prior experience managing a multi-million dollar media budgets preferably in a performance marketing aspect.

    + Deep understanding of audience segmentation, attribution models, and campaign measurement.

    + Proven ability to leverage analytics, audience insights, and performance metrics to inform decision-making, strategy, and media optimization.

    + Ability to use best-in-class adtech & media buying tools.

    + Demonstrated success adopting a test & learn approach to continually test new tactics and ideas.

    + Collaborative team player with clear & confident communication.

    + Have a growth-oriented and solutions-driven approach.

    + Daily use of Microsoft Outlook/ Teams, JIRA, Excel, Tableau.

     

    The expected Total Compensation for this role is $68,500 - $90,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

    Job Benefits

    + Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

    + MORE employee discounts on lodging, food, gear, and mountain shuttles

    + 401(k) Retirement Plan

    + Employee Assistance Program

    + Excellent training and professional development

    Full Time roles are eligible for the above, plus:

    + Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

    + Free ski passes for dependents

    + Critical Illness and Accident plans

     

    Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

     

    Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

     

    In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

     

    Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

     

    _Requisition ID 508404_

     

    _Reference Date: 05/13/2025_

     

    _Job Code Function: Media_