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NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution, and coordination of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development and launch of innovative consumer campaigns across a diverse range of NBC Entertainment priority programming, spanning premium scripted and alternative series.

This role is a key member of the Brand Marketing team, driving brand strategy, ideating concepts, and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, consumer experiences, and network presence at tentpole events like San Diego Comic-Con and SXSW.

The ideal candidate will be a self-starter, innate problem solver, compassionate leader, and thrive in a fast-paced environment. This role will report to the VP, Brand Strategy & Consumer Engagement for NBC Entertainment.

Responsibilities:

+ Lead development and execution of strategic, impactful promotional campaigns, in support of original programming and brand initiatives for NBC that drive consumer engagement and have social scale

+ Be an authority on assigned shows/brands and serve as the central hub of information

+ Know storylines, casting, key production information, scheduling, etc.

+ Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing, and metrics.

+ Share information and, as necessary, guide/adjust the plans based on the findings

+ Liaison with Programming, studios, publicity, production companies, and other external entities that manage the show

+ Act as Brand Lead on assigned series, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets

+ Act as point of contact with external agencies and partners, leading communication and relationships and providing strategic/creative feedback while managing approvals

Basic Requirements:

+ Bachelor’s Degree

+ 7+ years marketing and/or advertising experience, preferably at an agency or television environment

+ Willingness to travel and work weekends/overtime with short notice

+ Must be willing to work in Los Angeles

Desired Characteristics:

+ Passion for television, entertainment and consumer marketing; this role requires a connection and/or understanding of cultural trends and consumer mindsets

+ Strong attention to detail in an environment that requires extensive multi-tasking and multiple deadlines

+ Ability to effectively manage, stimulate, and encourage professional growth among managerial staff

+ Management of cross-functional relationships and collaboration in a creative, team-oriented environment

+ Creative thinker that can both concept and help advance innovative and creative ideas

+ Exceptional organizational skills with the ability to handle multiple projects concurrently.

+ Can simultaneously be strategic, while getting your hands dirty, and can keep pace in a quickly moving and ever-changing environment

+ Cross-functional leader who can engage, motivate, and collaborate with internal teams across every phase of a campaign

+ Ability to think and write critically, as well as initiate creative solutions

+ Ability to work autonomously and be proactive, driving projects forward independently

+ Strong work ethic with a dedication to excellence

Additional Requirements:

+ Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website.

Salary range: $115,000 - $150,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].