• Senior Manager, Programmatic Strategy

    NBC Universal (New York, NY)


    NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

     

    Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

     

    Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

     

    The Senior Manager, Programmatic Strategy will report to the Director, Programmatic Strategy, focusing on supply strategy & insights, SSP relationship management, addressability, and business analysis.

     

    This role will be instrumental at helping future proof NBCU’s programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams.

    Responsibilities:

    + Own supply side strategy for the programmatic business.  This includes analyzing business trends, measuring uplift of new initiatives, proposing optimizations and other highlights.

    + Identify areas of opportunity to increase supply health and addressability, such as identity solutions and troubleshooting endpoints/devices.

    + Day-to-day contact for SSP partners as well as internal programmatic teams (planning, ops, product, sales), clearly communicating performance and progress of new initiatives

    + Recommend and evaluate new revenue opportunities to grow the indirect demand business, such as lead gen opportunities and identifying advertisers for sales outreach.

    + Tracking performance for new launches (both video and display) and expansion of existing partnerships.

    + Collaborate with business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements

    + Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.

    Basic Requirements:

    + Bachelor’s degree or equivalent experience

    + 5+ years’ experience directly working in programmatic at a leading corporation, agency, technology platform and/or management consulting firm, with 1-2 years of business intelligence & SQL experience preferred

    + Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.

    + Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.

    + Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas

    + Must possess a passion for media and strong intellectual curiosity

    Desired Characteristics:

    + Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace.

    + Superior attention to detail in written reports, emails, and PowerPoint presentations

    + Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines

    + Highly adaptive to change in fast-paced environment

    + Passionate about the television, ad tech, and digital media space

    Additional Requirements:

    Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

     

    This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $115,000 - $140,000 (bonus eligible)

     

    As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

     

    If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].