• Director, Marketing and Communications

    Ascension Health (Baltimore, MD)


    Details

    + **Department:** Ministry Market Activation

    + **Schedule:** Full time

    + **Location:** Baltimore, Maryland

    + **Salary:** $110,240 - $153,668 per year

    + Eligible for an annual bonus incentive

     

    Benefits

     

    Paid time off (PTO)

     

    Various health insurance options & wellness plans

     

    Retirement benefits including employer match plans

     

    Long-term & short-term disability

     

    Employee assistance programs (EAP)

     

    Parental leave & adoption assistance

     

    Tuition reimbursement

     

    Ways to give back to your community

     

    _Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer._

    Responsibilities

    The Director, Marketing and Communications is a seasoned healthcare marketing and communications professional who leads business-driven and results-focused campaigns while collaborating with the market leadership and the marketing and communications function to leverage planning, policies, and practices for implementation.

    Responsibilities:

    + Serves as marketing and communications director for the organization, leading consumer engagement and retention, consumer experience, internal communications and engagement, and growth and business development for the market and service area.

    + Leads and collaborates as a strategic thought partner with market leadership, including the CEO, Chief Strategy Officer and other leaders across the Ministry.

    + Supports engagement with physicians, joint venture partners, payers, physician co-management boards and key strategic audiences.

    + Responsible for understanding the unique target audiences of the market and service area – including demographics, behaviors, influencers, channels and value propositions.

    + Responsible for understanding engagement of target audiences, prospect and lead generation, nurturing and relationship management.

    + Responsible for project management, implementation and deadline-driven delivery of all marketing and communications activity in the market.

    + Responsible for stewardship of the Ascension brand with associates within the organization and with external audiences in the market and service area

    + Works closely with market leadership including Market Executive, Strategy, Finance, Operations, and Ascension Medical Group leaders to understand. competitive environment, market share/market shift, business targets, growth drivers, opportunities and rapid response.

    + Works with colleagues within the Marketing and Communications Function to execute and implement the strategic marketing and communications plan, identify influential channels and implement tactics.

    + Responsible for understanding and acting on business KPIs and financial analytics – and the marketing and communications performance to meet those goals.

    + Responsible for leading internal, associate, issues and change management, and executive communications for the market as well as external communications, thought leadership and earned media.

    + Builds and maintains relationships with internal and/or external colleagues, stakeholders, opinion leaders and policymakers as needed to support the advancement of Ascension’s Mission.

    + Oversees ongoing talent development and team management of the Baltimore-based associates on the Marketing and Communications team.

    Requirements

    EEducation:

    + High School diploma equivalency with 5 years of applicable cumulative job specific experiencerequired, with 2 of those years being in leadership/management OR Associate's degree/Bachelor'sdegree with 3 years of applicable cumulative job specific experience required, with 2 of those yearsbeing in leadership/management.

    Additional Preferences

    + Master's Level Degree preferred.

    + Marketing and Communications Degree preferred.

    + 8-10 years in a leadership role with strategic decision-making responsibilities, team management and project management, including marketing and/or communication experience is HIGHLY preferred.

    + Healthcare Background HIGHLY preferred.

     

    \#GMDx #Growth

     

    Why Join Our Team

     

    Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

     

    Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

     

    Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

     

    Equal Employment Opportunity Employer

     

    Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

     

    For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRightsSp\_10\_20.pdf) poster.

     

    As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

     

    Pay Non-Discrimination Notice (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

     

    Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

     

    E-Verify Statement

     

    This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

     

    E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf)