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Senior Media Strategist
- Insight Global (Raleigh, NC)
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Job Description
An employer is looking to add a Senior Media Strategist to their team. This person will be responsible for crafting strategic media plans for clients. They will work closely with various Account Executives to craft comprehensive media strategies that align with client KPIs and elevate brand messaging to new heights. The ideal candidate is a strategic thinker, who can quickly retain vast information about our services offering to effectively apply to client plans.
They will be responsible for understanding our client's complete funnel offerings to offer the most pertinent recommendations. They will research formats, audiences and other market trends that would inform each strategic plan. It will be their job to identify effective ad formats and inventory for omnichannel media plans that drive client success and bolster brand impact. They will craft unique and specific targeting strategies that effectively will reach brand target audiences, as well as be responsible for identifying relevant measurement strategies that will ultimately confirm campaign success. They will navigate various platforms for research, forecasting, and media planning purposes including but not limited to eMarkerter, Statista, Pathmatics, Perplexity, ChatGPT, The Trade Desk, DV360, Amazon DSP, Salesforce, etc.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .
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Skills and Requirements
2+ years of digital media strategy, account management, or sales experience
Experience working in a programmatic landscape, with various programmatic formats.
Experience working with media planning, research, and strategy tools such as eMarkerter, Statista, Pathmatics, Perplexity, ChatGPT, The Trade Desk, DV360, Amazon DSP, Salesforce, etc.
Proven ability to establish and maintain rapport with external and internal teams Experience in a Sales or Media Strategy capacity in an agency environment serving clients in a variety of industries. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].
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