• CRO Project Manager

    Insight Global (Plano, TX)


    Job Description

    An employer is looking for a CRO Project Manager in the Plano, TX area. You will primarily be tasked with leading CRO initiatives in the clients digital analytics organization related to A/B testing, experimentation and campaign effectiveness. You will lead experimentation/ CRO specifically for the US based, native mobile app and manage related roadmaps, tickets and Kanban boards. You will evaluate and leverage various metrics to determine strategy and help drive new initiatives in this space based on results/ data. You will focus primarily on web/ mobile platforms and assist with stakeholder management across the engineering, analytics, marketing, and finance groups. Additional tasks will include building out the roadmap, presenting to executive stakeholders, utilize Monday.com for project management tasks, and remove bottlenecks to prevent project timeline delays.

     

    We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

     

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    Skills and Requirements

     

    5-7 years experience in conversion rate optimization project/ product management

     

    Well versed with experimentation and AB testing, specifically for native mobile apps

     

    Experience in digital analytics, GA4

     

    Strong background in conversion rate optimization (CRO) strategy and roadmaps

     

    Background in evaluating digital campaign effectiveness and strategy

     

    Experience with web and mobile products

     

    Jira experience GA4 certified

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    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].