• Director of Marketing

    Robert Half The Creative Group (West Chester, PA)


    Description

    We are looking for an experienced Director of Marketing to lead strategic initiatives and elevate brand presence in the law firm industry. This role requires a creative and analytical individual who can drive impactful campaigns, manage marketing tools, and deliver measurable business results. Based in West Chester, Pennsylvania, you will play a pivotal role in shaping individual attorney's strategy and ensuring new business development.

    Responsibilities:

    • Develop and implement comprehensive marketing strategies tailored to the law firm industry.

    • Conduct in-depth market and competitor research to identify opportunities and trends.

    • Oversee digital marketing initiatives, including campaign planning, advertisements, and brand awareness efforts.

    • Lead the creation and distribution of marketing collateral to support business objectives.

    • Collaborate with cross-functional teams to align marketing strategies with overall business goals.

    • Build and maintain strong relationships with stakeholders to enhance brand presence.

    • Identify innovative approaches to enhance customer engagement and drive growth.

    Requirements

    + College degree with a minimum of 3 years applicable experience. Law firm experience is required.

    + Proven experience in a senior marketing role, preferably in the law firm or services industry requiring attention to detail.

    + Proficiency with marketing tools such as Google Analytics, CRM systems, and CMS platforms

    + Strong knowledge of digital advertising, including Google AdWords and Facebook Insights.

    + Expertise in market research and competitor analysis.

    + Demonstrated ability to lead and execute successful marketing campaigns.

    + •Exceptional communication and leadership skills.

    + Familiarity with brand development and collateral management.

    + Analytical mindset with a focus on data-driven decision making.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .