• Digital Marketing Manager

    Robert Half The Creative Group (Charlotte, NC)


    Description

    Robert Half Marketing & Creative is looking for a Digital Marketing Manager for one of our clients in Charlotte, NC!

    Job Summary:

    We are seeking a strategic and results-driven Digital Marketing Manager to lead our digital marketing initiatives and drive growth across all online channels. The ideal candidate is a data-savvy professional with a strong grasp of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

    Key Responsibilities:

    + Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness, lead generation, and customer engagement.

    + Oversee all digital marketing channels including SEO/SEM, email, social media, PPC, content marketing, affiliate, and display advertising campaigns.

    + Plan and execute paid media campaigns across Google Ads, Meta, LinkedIn, and other platforms.

    + Monitor and analyze performance metrics, provide insights, and optimize campaigns for maximum ROI.

    + Manage the company’s website and ensure SEO best practices are applied.

    + Collaborate with internal teams to create landing pages and optimize user experience.

    + Drive content strategy including blog posts, newsletters, and thought leadership content.

    + Maintain a strong online brand presence through regular analysis and innovation.

    + Manage relationships with external agencies and vendors.

    + Stay up-to-date with the latest digital trends, marketing technologies, and best practices.

    Requirements

    Requirements:

    + Bachelor's degree in Marketing, Communications, Business, or related field. Master’s degree is a plus.

    + 4+ years of proven experience in digital marketing, preferably in a leadership or managerial role.

    + In-depth knowledge of various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Salesforce, SEMrush, Hootsuite).

    + Strong understanding of SEO, SEM, email marketing, and social media strategies.

    + Experience managing paid media budgets and driving ROI through campaign optimization.

    + Excellent written and verbal communication skills.

    + Analytical mindset with the ability to interpret data and translate it into actionable strategies.

    + Creative thinker with a problem-solving attitude.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .