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Global Strategic Brand Lead, Veozah

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose:

The Global Strategic Brand Lead (GSBL) is responsible for driving the global value of the brand by co-leading the asset maximization team, including working in collaboration with Medical Affairs (MA) and Market Access (MAx). This role focuses on long-term asset value creation, portfolio strategy, and lifecycle management to achieve the brand’s full potential. The GSBL leads the Commercial input into the development of the brand, leads the development of global marketing strategies, content, and tactics, ensuring alignment across markets and functions.

The GSBL plays a pivotal role in integrating commercial innovation and identifying novel opportunities to maximize patient access in reimbursed and non-reimbursed markets, fostering collaboration and excellence in brand execution worldwide.

Essential Job Responsibilities:

_Asset Maximization_

The GSBL, co leads the asset maximization team, post POC, leading (in partnership with Medical, Affairs and Market Access), the Commercial input into the development of the brand so as to achieve the most optimal and market competitive product reimbursed target label.

Provide Commercial input into business development assessments as required on an ongoing basis.

_Brand Strategy Development and Execution_

+ Lead the co-creation of the Integrated Global Brand Plan (iGBP) with affiliates and cross-functional experts, serving as the brand’s strategic foundation.

+ Drive the 1-year operational plan, making investment recommendations and ensuring seamless asset transitions, launch readiness, and performance excellence.

_Collaboration and Stakeholder Engagement_

+ Collaborate with Asset Leads, Market Access, and Medical Affairs teams to develop competitive and optimized product labels aligned with regulatory requirements and market needs.

+ Partner with Global Capability Area teams and country brand teams to generate patient-focused customer insights, ensuring they inform brand plans and strategies.

_Lifecycle Management and Commercial Excellence_

+ Lead commercial input for Lifecycle Management (LCM) strategies and Loss of Exclusivity (LOE) planning to enhance long-term asset value.

+ Act as a brand expert, driving innovative marketing solutions and ensuring adherence to the global strategy while maximizing market share and revenue growth.

_Performance Monitoring and Reporting_

+ Advise the Therapeutic Area (TA) Head and executive leadership on sales targets and performance of key markets, providing actionable recommendations to improve results.

+ Oversee the execution of integrated evidence generation plans and annual planning activities.

_Leadership and Team Development_

+ Coach and develop the Brand team, fostering competencies and preparing for future organizational needs.

+ Drive cultural and operational transformation initiatives, ensuring long-term sustainable success.

_Digital and Omni-Channel Strategy_

+ Collaborate with the Omni-Channel Strategy team to design and implement digital engagement strategies tailored to diverse affiliate needs.

_Compliance and Ethics_

+ Embed a strong compliance culture across all activities, ensuring adherence to company policies and industry regulations.

+ Act as a role model for ethical behavior, fostering integrity and accountability within the organization.

Qualifications Required:

_Experience and Expertise_

+ University degree with 10-15 years of progressive commercial experience, preferably in the pharmaceutical sector.

+ Proven track record of leading international commercial teams in complex global environments.

+ Strong marketing competencies, including brand strategy, omnichannel marketing, global forecasting, and financial acumen.

_Leadership and Collaboration_

+ Demonstrated ability to lead high-performance teams, coach talent, and foster collaboration across diverse, cross-functional, and multicultural settings.

+ Strong influence and stakeholder management skills, with the ability to engage senior leaders and external partners.

Preferred:

+ Advanced degree (e.g., MBA, MPH, or related field) is a plus.

+ Experience in global launches and above-country roles.

+ Knowledge of digital marketing tools, data analytics, and CRM platforms.

+ Multilingual capabilities (e.g., Spanish, Mandarin, German) are advantageous.

+ Proven ability to manage organizational change and lead transformation initiatives.

+ Experience in global virtual and matrix environments.

Working Environment:

+ Hybrid working model, combining office collaboration with remote flexibility.

+ Willingness to travel internationally as required.

+ Highly collaborative environment involving cross-functional and cross-regional engagement.

**Salary Range:** $311,00 -$415,000 (NOTE: Final salary could be more or less, based on experience)

Benefits:

+ Medical, Dental and Vision Insurance

+ Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

+ 401(k) match and annual company contribution

+ Company paid life insurance

+ Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

+ Long Term Incentive Plan for eligible positions

+ Referral bonus program

Category Strategic Brand Marketing Veozah

Astellas is committed to equality of opportunity in all aspects of employment.

EOE including Disability/Protected Veterans