• Associate Brand Manager - Stonyfield

    Lactalis American Group Inc. (Bedford, NH)


    Associate Brand Manager - Stonyfield

     

    Bedford, NH (http://maps.google.com/maps?q=6+Bedford+Farms+Drive+Bedford+NH+USA+03110)

     

    Job Type

     

    Full-time

    Description

    Looking for a job that can turn into a lifelong career? At Lactalis USA, we believe in promoting from within and giving our employees opportunities to grow. Whether you’re starting fresh or bringing years of experience, we’ll provide the tools and support you need to succeed!

     

    Lactalis, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to nurturing the future by providing healthy and delicious dairy products that bring people together every day. We produce award-winning dairy products that bring people together every day. We offer an enviable range of dairy brands includingGalbani®, Président®, Kraft® Natural Cheese, Cracker Barrel®, Black Diamond®, Parmalat®, Siggi’s®, and Stonyfield Organic®in addition to several brands imported from our affiliates in Europe.

     

    We live by our core values—Ambition, Engagement, and Simplicity—and we’re building a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

     

    Even if you don’t meet every qualification, don’t let that stop you from applying! We’re eager to hear about your PASSION, your STORY, and how you can bring your EXPERTISE to help us make an impact.

     

    From your PASSION to ours

     

    The Associate Brand Manager will help lead and manage key aspects of the Stonyfield Organic yogurt portfolio. This position will support the development and execution of the brand strategies that enhance Stonyfield’s products' market presence and deepen consumer engagement. The ideal candidate will have a passion for organic food, a keen analytical mindset, and strong collaboration skills.

     

    This position is a hybrid role that requires three days per week in the office at our Bedford, NH location.

     

    From your EXPERTISE to ours

    Key responsibilities for this position include:

    Brand Strategy Development:Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.

     

    Performance Analysis:Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.

     

    Marketing Campaigns:Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.

     

    Product Innovation/Renovation:Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.

     

    Packaging Development:Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.

     

    Consumer Engagement:Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.

     

    Budget Management:Manage the marketing budgets, track expenditure, and ensure efficient allocation of resources.

     

    From your STORY to ours

    Qualified applicants will contribute the following:

    + Bachelor’s degree in marketing, business or related field; MBA a plus.

    + 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or related industry.

    + A consumer-centric thinker with a strong understanding of marketing principles and a passion for brand building.

    + Strong analytical skills with the ability to interpret data and translate it into clear, actionable recommendations.

    + Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers.

    + Exceptional communication and presentation skills, with the ability to effectively persuade and influence leadership, as well as internal and external partners.

    + A strategic business mindset, with a natural curiosity and ability to operate with ambiguity.

    + Desire to work in a small, entrepreneurial environment.

    + Ability to work under pressure and meet tight deadlines.

    + Proficient in Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.

     

    At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

     

    Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.