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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

+ Career development with an international company where you can grow the career you dream of.

+ Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

+ An excellent retirement savings plan with a high employer contribution.

+ Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.

+ A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

+ A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Brand Manager, MyFreeStyle US, you will be a key team member to execute marketing strategies that drive customer engagement, particularly focused on MyFreeStyle US support program. You will execute multichannel marketing campaigns with emphasis on MyFreeStyle App in-app enhancements and its promotion. You'll partner with creative agencies on messaging, imagery and key metrics to develop compelling email, SMS and in App content and visuals. You'll define audience segments, determine email cadences and establish KPIs for each campaign. You'll present marketing tactics and results to cross functional partners. If you love finding new and creative ways on how to support patients whilst they engage with explore our products across multiple channels, creating messaging and analyze channel metrics to driving business KPIs, this role is for you!

What You’ll Work On

**Focus** : Creating and executing promotional strategies for customer engagement and retention, primarily focused on the MyFreeStyle Program

**Segmentation** : Assist in defining audience segments and establishing KPIs • Marketing Journeys: Support the design of retention-focused journeys and content mapping in collaboration with creative agencies

**Content and App Development:** Assist in in-app content creation and feature enhancements

**Promotional Campaigns:** Execute 360° campaigns including email, SMS, and in-app promotions

**Reporting** : Regularly report on marketing tactics and results with improvements suggestions

**Collaboration** : Work with customer service, other marketing colleagues, cross functional and regulatory teams to ensure seamless campaign execution

**Project Management** : Ensure a seamless in-app customer experience and promotional plan, work with multiple teams to ensure timely delivery

**Analysis** : Identifying gaps and generating insights through analytics

**Proactivity** : Demonstrate initiative and proactive problem-solving

**Management** : Assist in handling budgets, vendors, and resources

**Agency Partnership** : Provide feedback on email content and design

**Performance Tracking** : Assist in reporting KPIs and optimizing the marketing funnel

**AB Testing** : Support the optimization of campaign performance through testing

**Creative Briefs:** Assist in writing creative briefs and backend business requirements

**Documentation** : Document customer journeys across multiple segments

Required Qualifications

Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Experience in retention-focused marketing and win back campaigns

Experience with web and consumer marketing, market access, trade, customer service

Preferred Qualifications

Mobile Health Applications: Experience / interest in mobile health applications

Writing creative briefs and documenting customer journeys

Working with PMO, R&D, software product managers, and e-health mobile applications

Salesforce Marketing Cloud or similar ESP management

Managing large customer databases, mobile feature enhancements, and content calendars

Cross-functional collaboration

Managing contractors and agencies

MBA or related master's degree

Experience in medical device, pharmaceutical, biotech, or similar regulated industry

**Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** https://abbottbenefits.com/ (http://www.abbottbenefits.com/pages/candidate.aspx)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers .

The base pay for this position is $112,000.00 – $224,000.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email [email protected]