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Position Number: 000373

Department: University Communications (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

Lead and coordinate institution-wide email marketing efforts by managing a centralized calendar, aligning strategies across departments. Oversee the creation of targeted campaigns, an email preference center, and strategic content to enhance engagement and support University goals.

+ Serve as the “air traffic controller” for email sends across University Communications, University Advancemen,t and the University at large.

+ Develop and maintain a centralized email calendar within University Advancement to prevent oversaturation and ensure strategic alignment.

+ Act as the primary liaison for the integration of Ascend with Marketing Cloud and other enterprise platforms.

+ Lead the creation and implementation of an email preference center as technology allows to provide audiences with opt-out and subscription options.

+ Guide the development of targeted, behavior-based email campaigns that support institutional priorities and user engagement goals.

+ Create content for email marketing for stakeholders within University Advancement and the University at large.

Minimum Experience / Education:

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience

Preferred Education Skills and Experience:

+ Bachelor’s degree in marketing, communications, or a related field.

+ At least 2 years of experience in email marketing, audience engagement, or a related digital marketing function.

+ Experience working with CRM and email marketing platforms such as Salesforce Marketing Cloud or equivalent.

+ Demonstrated ability to lead complex digital marketing projects across multiple stakeholders.

+ Experience in graphic design platforms through Adobe Creative Cloud

+ Proficiency in analytics tools and a data-driven mindset.

+ Familiarity with email preference centers and subscription management.

+ Strong organizational, interpersonal, and project management skills.

+ Experience working in higher education or other mission-driven environments is preferred.