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Director of Marketing and Communications

Southwest Health

1 Positions

ID: 67030

Posted On 04/30/2025

Job Overview

Director of Marketing and Communications

Requirements

+ Bachelor’s degree in Communications, Marketing or a related field required.

+ Five years’ prior marketing and/or communications experience required, preferably in health care setting.

+ Prior ad agency experience preferred.

+ Proficiency in Microsoft Office and Adobe Creative Suite applications required.

Work Hours

We are seeking a full-time (40 hours/week) Director of Marketing and Communications to work Monday- Friday, 8:00am- 4:30pm.

Job Summary

Plans, organizes, develops, directs, manages, coordinates, and evaluates Southwest Health’s Marketing and Communications Department to effectively align constituents with the organization’s mission, vision, and goals.

Essential Job Functions and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

1. Oversees the creative development and production of advertising and the placement of materials in media.

2. Oversees the organization’s use of social media.

3. Administers the design, functionality, content, and search engine marketing functions related to SH’s web presence.

4. Provides effective administration of a marketing database and executes strategies and tactics to improve/grow the database.

5. Establishes appropriate outreach programs and initiatives the impact community health.

6. Creates public communications materials that are impactful yet truthful, fair, accurate, honest, and sensitive to audiences.

7. Administers and maintains the community benefit reporting system.

8. Supports the efforts of the SHC Foundation through communications consultation, creative production, writing, editing, and other functions as necessary and appropriate.

9. Adheres to Southwest Health’s value-based behavior standards.

10. Understands and adheres to Southwest Health compliance and HIPAA standards as they appear in the Corporate Compliance Policy, Code of Conduct and Conflict of Interest Policy.

11. Performs other duties and responsibilities as requested or required.

Contact Information

Southwest Health

Attn: Human Resources

1400 Eastside Rd

Platteville, WI 53818

Phone: (608) 342-5015

Email: [email protected]

Fax: (608) 342-5015

Primary Contact

13894

Miranda Koch

HR Generalist, Human Resources

608-342-4796

Phone

Phone

Phone

Fax

[email protected]

Email

True

False

True

Job Details

Categories

Health Care

Location

Platteville, WI

Job Type

Employee

Full/Part

Full Time

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Retirement Plan

PTO (Paid Time Off)

Qualifications

Education

Bachelors

Experience

2-5 Years

Company ID

1250

Job REQ #

\# Positions

1

Start Date

20250430

End Date

20250731

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Southwest Health

About the Company

**Southwest Health** is a non-profit healthcare system offering southwest Wisconsin a range of services within our various facilities. Our locations include a hospital and clinic in Platteville, Southwest Health Behavioral Services, a clinic, Eye Center, and rehab services facility in Cuba City, Darlington, and Kieler Wisconsin.

We are a model healthcare organization that provides the highest quality at the lowest possible cost to create healthier communities. The Joint Commission has awarded Southwest Health a full accreditation as a Health Care Organization because we strive to provide the best care possible and prove it by meeting the Joint Commissions' standards for high-quality care. Southwest Health has been named a Human Experience (HX) Guardian of Excellence Award® winner by Press Ganey, the global leader in healthcare experience solutions and services. These awards and the awards won in the past, speak to the commitment Southwest Health has for safety, patient experience, and creating a healthier southwest Wisconsin. This accreditation marks Southwest Health’s fourth consecutive year of receiving the Guardian Excellence award for inpatient Patient Experience.

Southwest Health features four family medicine clinics, four Eye Center locations, Birth Center, a specialty services with cardiology, ENT, and Interventional Pain, a state-of-the-art Orthopedic Institute housing physical, occupational, and speech therapies, and 24-hour emergency services, to name just a few.