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Assistant Manager, Marketing (Pureology Haircare)

New York, NY, New York

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Permanent

New York

New York, NY

Marketing

Full - Time

30-Apr-2025

Job Title: Assistant Manager – Marketing, Pureology Haircare

Division: Professional Products

Reports to: Director Pureology, Haircare

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes Biolage, L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Do:

Contribute to the development of Pureology Haircare category strategies, with a sensitivity to the professional and consumer shopper, while managing select marketing projects and channels. Interact effectively with cross-functional departments to support marketing objectives, such as: finance, sales, supply chain, education, integrated-marketing communications, creative, global marketing and senior management team. Analyze business results and identify key insights in order to recommend opportunities for optimizing plans and their execution. Play a part in innovation by contributing to research, suggesting ideas and developing/executing concepts and local animations. Execute brand launch and quarterly activations including developing and executing full 360-plans supported by marketing communications, sampling, promotional activities, paid media and advocacy & influencer campaigns.

Key Duties and Responsibilities:

+ Execution of strategic marketing plans for Pureology to win and grow market share within professional and prestige haircare.

+ Manage forecasts, marketing budget, inventory for customers, promotional activities and product launches.

+ Partner closely with global, digital and e-retail teams and act as marketing lead on content management to develop strategies, planning & execution in national account channels, including: launches/discontinuations and marketing animations.

+ Conduct marketing research across all touchpoints (salons, stylists, distributors, industry reports, customers, social platforms etc.) to understand and pull-out key market insights, trends and competitive activities to inform DMI launch development & communications and marketing plans.

+ Prepare and deliver presentations to internal and external sales, distributors and management teams.

+ Follow up on campaigns, launches and sales results to provide Senior Management team with regular quantitative and qualitative reporting/presentations.

+ Support execution of all marketing aspects of the brand’s strategic go to market plans (overall sampling management, A&P budget tracking, timely code and promo creations for the brand, etc)

Competencies:

+ Manages Complexity: manages multiple projects and tasks simultaneously with a focus on prioritization, quality and problem solving.

+ Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L’Oreal Code of Ethics. Performs tasks with high level of detail. Ability to come up with innovative solutions independently.

+ Interacts Effectively: communicates clearly and adapts to the audience, systematically shares information, builds effective networks and works diligently with cross-functional teams.

+ Demonstrates Entrepreneurship: takes initiative with a high focus on our customers and consumers. Consistently strives to improve performance and consumer experience.

+ Innovates: shows curiosity to grow and develop. Derives creative solutions to generate business value.

What We Are Looking For:

Required Qualifications:

+ Bachelors degree in Marketing or related field.

+ 2-5 years brand management experience, preferably with beauty industry-related experience.

+ Strong analytical skills and financial acumen.

+ Excellent written/oral communication skills and forecasting experience.

+ Strong execution and consensus building/decision making skills.

+ Computer literacy in Windows, MS Word, PowerPoint and Excel.

+ Ability to travel domestically periodically (max. 25%).

+ Preferred, but not required: marketing experience in haircare category

Additional Benefits Information as Follows:

Salary Range : $84,500 - $120,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

+ Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

+ Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

+ Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

+ Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

+ Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

+ Employee Resource Groups (Think Tanks and Innovation Squads)

+ Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.

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