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Position Information

Posting NumberSRGV8264

Working TitleASSISTANT VICE PRESIDENT FOR MARKETING STRATEGY AND INNOVATION

Number of Vacancies1

LocationEdinburg, Texas

DepartmentUniversity Marketing and Communications

FTE1.0

FLSAExempt

Scope of Job

Responsible for overseeing and leading UTRGV’s brand strategy through innovative, data-driven initiatives and digital transformation ensuring the alignment of departmental efforts within the University’s goals for growth and excellence. To advance the university’s reputation by developing and executing forward-thinking strategies that strengthen brand awareness, enhance audience engagement, and drive institutional storytelling.

Description of Duties

+ Strategically develops, implements, and oversees comprehensive brand strategy initiatives that enhance UTRGV’s reputation through digital-first, data-driven approaches.

+ Leads the development and implementation of strategic initiatives that promote cutting-edge innovation and strategic growth within the university.

+ Establishes the overarching branding strategy for the division, defining measurable objectives and performance metrics to ensure all departmental efforts align with the university’s brand goals and objectives.

+ Drives the integration of data-driven decision making and marketing automation technologies to enhance campaign performance.

+ Maintains a real-time, accessible dashboard to track branding performance, enabling continuous assessment and refinement of brand strategies.

+ Utilizes data analytics and audience insights to inform creative storytelling and multi-channel brand campaigns across digital, print, and social media platforms.

+ Collaborates with the Vice President of University Marketing & Communications and key institutional leaders to integrate brand strategy with broader university initiatives.

+ Provides strategic leadership to the brand strategy and innovation team, fostering a culture of creative excellence, digital transformation, and continuous improvement.

+ Oversees the measurement, analysis, and reporting of key performance indicators related to brand engagement, audience growth, and digital marketing effectiveness.

+ Collaborates with cross-functional teams within marketing, communications, and creative teams to ensure consistency in messaging, visual identity, and brand storytelling.

+ Inspires and supports division-wide efforts to enhance the UTRGV brand by promoting innovative ideas and best practices in brand strategy and marketing.

+ Plans and oversees assigned budgets, including those related to strategic initiatives and innovation projects and resource allocation to maximize marketing Return of Investment ( ROI ).

+ Develops, cultivates and maintains strong relationships with internal stakeholders, external partners, and industry leaders to drive brand innovation and thought leadership.

+ Manages personnel functions, including hiring, training, supervising, evaluating, and providing professional development opportunities to support a high-performing team.

+ Represents UTRGV in industry conferences, professional training programs, and strategic committees to stay at the forefront of brand strategy and marketing innovation.

+ Performs other duties as assigned.

Supervision Received

General supervision from assigned supervisor.

Supervision Given

Direct supervision of assigned staff.

Required Education

Bachelor’s degree in communications, journalism, public relations, marketing, or a related field from an accredited university.

Preferred Education

Master’s degree from an accredited university.

Licenses/Certifications

None.

Required Experience

Seven (7) years of experience in brand strategy, digital marketing, communications, or a related field, including two (2) years of supervisory experience.

Preferred Experience

Experience in digital transformation, audience engagement, and data-driven storytelling within higher education or a similarly complex environment.

Equipment

Use of standard office equipment.

Working Conditions

Needs to be able to successfully perform all required duties. Work is performed primarily in a general office environment. Some travel and weekend work is required. UTRGV is a distributed institution which requires presence at multiple locations throughout the Rio Grande Valley.

Other

Exceptional planning and organizational skills. Strong analytical and creative abilities, with expertise in transforming data-driven insights into impactful brand strategies. Proven ability to develop and execute innovative marketing and branding initiatives. Strong leadership and team-building skills, with the ability to manage multiple priorities in a fast-paced environment. Excellent communication and interpersonal skills to collaborate effectively with internal and external stakeholders.

Ability to communicate effectively and appropriately with various populations. Must be able to handle multiple tasks simultaneously. Must have ability to work under pressure, solve problems, and negotiate.

Physical Capabilities

N/A

Employment CategoryFull-Time

Minimum SalaryCommensurate with Experience

Posted SalaryCommensurate with Experience

Position Available Date05/19/2025

Grant Funded PositionNo

If Yes, Provide Grant Expiration Date

Posting Detail Information

EEO Statement

It is the policy of The University of Texas Rio Grande Valley to promote and ensure equal employment opportunities for all individuals without regard to race, color, national origin, sex, age, religion, disability, sexual orientation, gender identity or expression, genetic information or protected veteran status. In accordance with the requirements of Title VII of the Civil Rights Act of 1964, the Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990, as amended, our University is committed to comply with all government requirements and ensures non-discrimination in its education programs and activities, including employment. We encourage women, minorities and differently abled persons to apply for employment positions of interest.

Special Instructions to Applicants

Dear Applicant,

Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following:

Date of Birth

Social Security Number

Gender

Ethnicity/Race

Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission.

If you have any questions, please do not hesitate to contact us at (956)665-8880 and/or [email protected].

Additional Information

UTRGV is a distributed location institution and working location is subject to change based on need.

All UTRGV employees are required to have a criminal background check ( CBC ). Incomplete applications will not be considered.

Substitutions to the above requirements must have prior approval from the VP of HR & Talent Development .

Quick Linkhttps://careers.utrgv.edu/postings/47069

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

+ Are you now, or previously, employed by The University of Texas System or any of its institutions?

+ Yes - I currently am employed by the UT System or its institutions

+ Yes - I have previously been employed by the UT System or its institutions

+ No - I have never been employed by the UT System or its institutions

+ Are you a current UTRGV employee?

+ Yes

+ No

+ Please select your highest level of completed education.

+ 6th grade education

+ 10th grade education

+ High School Diploma or GED

+ Associates Degree, Technical, or Trade School Degree/Certification or 60 Hours of College Hours

+ Bachelors Degree from an accredited university

+ Masters Degree from an accredited university

+ Ph. D. or other terminal degree from an accredited university

+ None of the above

+ Please provide the field of study for your education:

(Open Ended Question)

+ Do you meet the minimum requirements for this position?

+ Yes

+ No

+ Please indicate the number of years of work experience you have directly related to the position in which you are applying for:

+ Less than 1 year

+ 1 year

+ 2 years

+ 3 years

+ 4 years

+ 5 years

+ 6 years

+ 7 years

+ 8 years

+ 9 years

+ 10 years

+ Over 10 years

Applicant Documents

Required Documents

+ Resume

Optional Documents

+ Cover Letter/Letter of Application

+ Curriculum Vitae

+ Unofficial Transcripts

+ Reference Letter 1

+ Reference Letter 2

+ Reference Letter 3

+ Certifications and Licenses

+ Training Certificates

+ Other Document

+ List of 3 References

+ Unofficial Transcripts 2

+ Unofficial Transcripts 3

+ Letter of Interest

+ Unofficial Graduate Transcripts

+ Additional Document