• Sr. Product Marketing Manager

    CTG (Durham, NC)


    Key Responsibilities

    AI-Powered Content Creation & Campaigns

     

    - Use modern AI tools to rapidly develop ROI models, explainers, sales content, videos, and visuals.

     

    - Drive scalable campaign frameworks using AI to localize, personalize, and accelerate output across personas and segments.

     

    Messaging & Positioning

     

    - Develop compelling messaging and value propositions across software portfolio, with a focus on ELERA’s AI-augmented retail solutions.

     

    - Translate technical features into business outcomes for industry personas, enabling customer-facing teams and resonating with retailer needs.

     

    Go-to-Market Strategy & Enablement

     

    - Design and launch integrated campaigns for product launches, account-based marketing, and solution-focused storytelling.

     

    - Build and iterate on sales training, pitch decks, videos, and one-pagers in collaboration with sales and product teams.

     

    - Actively engage sales feedback to improve tools and collateral in agile cycles.

     

    + Customer-Facing Storytelling- Represent product marketing in key customer interactions to tell our story, showcase ELERA, and guide discovery efforts.- Participate in case study development, video testimonials, and event engagements.

     

    Analytics & Impact

     

    - Set clear campaign goals, define KPIs, and track content usage and conversion through analytics platforms.

     

    - Measure campaign ROI and influence on pipeline acceleration and revenue growth.

     

    - Serve as a bridge between product management, brand, demand gen, marcom, and sales enablement to bring cohesive programs to life.

     

    - Share best practices across global marketing teams and align regional execution with global strategy.

     

    -Provide Marketing leadership for quarterly launches, from asset updates to solution repositioning

     

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    + Required Qualifications:Bachelor’s degree or equivalent experience8+ years of experience in B2B tech marketing; experience in software or SaaS highly preferredHands-on experience with AI tools for content generation and marketing executionStrong storytelling and content creation skills across formats (presentations, videos, white papers, case studies, web content)Strategic mindset with a bias for action and hands-on executionStrong project management skills; ability to juggle multiple priorities across stakeholdersExcellent communication and collaboration skills across functions and levels

     

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    Preferred Qualifications:

    - Retail industry knowledge or experience with point-of-sale solutions

     

    - Experience building ROI models and dynamic sales tools

     

    - Familiarity with ABM platforms and marketing automation tools

     

    - Video editing or production experience using AI tools

     

    - Pragmatic Marketing certification in Foundations, Market, and Launch

     

    About CTG

     

    CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solutions. Together, we operate across the Americas, Europe, and India, working in close cooperation with over 3,000 clients in many of today's highest-growth industries. For more information, visit www.ctg.com .

     

    Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people define our culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work Certified™ company across many of our global operations.

     

    CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

     

    CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.