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At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ .

Interested in joining us on our journey?

GE Appliances is seeking a results-driven Senior Area Sales Manager (ASM) to lead and grow sales within the Retail Independent Dealer and National Account channels throughout Northern California. This high-impact role covers a dynamic territory including and north of the San Francisco Bay Area through the Sacramento region. The ideal candidate will live within this area and thrive in a fast-paced, relationship-oriented sales environment.

As a Senior ASM, you’ll own the full sales lifecycle—from executing floor merchandising and product training, to managing pricing strategies, fulfillment, and customer service. You’ll be a key connector between GE Appliances and our retail partners, driving growth and elevating the in-store brand experience.

Position

Senior Area Sales Manager - Retail (Northern California)

Location

USA, San Francisco, CA

How You'll Create Possibilities

Key Responsibilities:

+ Manage and grow assigned retail sales territory in Northern California, with significant travel throughout the Bay Area and Sacramento markets.

+ Drive sales of GE Appliances products through independent dealers and national retail accounts.

+ Identify and develop new business opportunities while nurturing existing relationships.

+ Execute regional sales and margin plans; analyze performance data to drive decisions.

+ Design and implement strategic merchandising and promotional programs to increase sell-through and profitability.

+ Deliver engaging and effective product training presentations for retail sales associates.

+ Conduct ROI analyses and margin evaluations to inform pricing and promotional strategies.

+ Serve as the frontline contact for customer concerns, resolving issues quickly and professionally.

+ Prepare regular sales reports, forecasts, and goal-tracking documents.

+ Represent GE Appliances’ values and brand with integrity and professionalism.

+ Relocation assistance is available for qualified candidates.

What You'll Bring to Our Team

Required:

+ Bachelor’s degree or equivalent combination of education and experience.

+ Minimum 5 years of successful B2B or retail sales experience.

+ Demonstrated ability to manage a large, geographically dispersed territory.

+ Self-motivated, adaptable, and comfortable working independently.

+ Strong organizational, communication, and time-management skills.

+ Willingness to travel extensively by car across Northern California.

Preferred:

+ Prior experience in the appliance, consumer electronics, or home goods industry.

+ Background in retail account management or channel sales.

+ Experience with GE Appliances or similar brand portfolios.

+ Proficiency in developing sales strategies and executing marketing plans.

+ Strong analytical skills with the ability to interpret data and drive actionable insights.

+ Familiarity with sales enablement tools and CRM systems.

+ Understanding of advertising, in-store promotions, and retail marketing tactics.

GE Appliances offers a comprehensive compensation and benefits package, including 401(k), medical, dental, and vision healthcare plans, as well as paid vacation. The base salary range for this role is $72,700.00 - $130,900.00. Your actual salary will be determined based on your experience, skills, and alignment with the role's requirements and responsibilities.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

_If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to [email protected]_