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Job Description

This role is categorized as **hybrid.** This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The **Website Manager** position reports to the Head of Performance Marketing

General Motors is seeking a Website Manager who will lead site strategy ensuring that our brand-owned digital properties provide a world-class, frictionless, research, shopping and brand experiences. This position requires consistent optimization of site performance/conversion, development of research plans and analysis to drive recommendations, creative definition/best practices, SEO management and production of website content to support product launches and brand announcements.

This position requires leadership skills to be a people leader to direct reports and external agency teams responsible for executing the digital strategy for the GM brand as well as cross collaboration with internal stakeholders.

Candidates should have a diverse digital marketing background with product management experience working on high traffic consumer facing websites and a strong understanding of user experience (UX) design and a passion for metrics/site performance.

KEY RESPONSIBILITIES

+ Develop overall strategy of brand website to meet customer needs and help drive sales for the brands

+ Lead execution that encompasses the key digital channels for the GMC brand, including websites, digital brochures and digital ecommerce tools.

+ Define the features and functionality to best tell the GMC product and brand story

+ Manage the day-to-day process and timelines, coordinating with production and creative agencies to ensure launch dates are met

+ Lead several external agency teams responsible for executing the digital platform strategy

+ Work closely with marketing colleagues and internal business partners to continually improve the website and drive KPIs.

+ Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.

+ Manage and effectively collaborate with multiple cross-functional partners within a large organization.

+ Help manage the digital budget

+ Establish and track KPIs

+ Regularly review analytics reporting and provide actionable insights

+ Help drive ongoing digital optimization, including A/B testing and Test/Target initiatives.

+ Manage usability studies, competitive review/audits, and benchmarking studies.

+ Define and prioritize the features and bugs according to business needs and value

+ Lead global collaboration and coordination to drive coordinated innovation and experience optimization across our global markets.

+ Content strategy and management responsibilities include:

+ Manage the development of the vehicle model overview pages and shopping tools

+ Oversee the model-year changeover rollout across the website and digital brochures

+ Lead the website and digital brochure content development to support reveal and launch vehicles

+ Lead the website and brochure specific asset development (including photos, videos and CGI assets) to ensure robust and engaging vehicle and brand content

+ Lead content research and optimization for the website, digital brochures and other related digital platforms

+ Provide brand retail support to optimize offers, incentives, and retail communications

+ Manage GM Partner Coordination (Sirius/XM/OnStar, CCA, Owner Center, GM Card, etc.)

Additional Job Description

QUALIFICATIONS

+ Bachelor's degree required.

+ Minimum 7+ years digital marketing experience, with deep knowledge of user experience (UX) design.

+ Previous digital product management experience working on a consumer facing website.

+ Excellent project management skills and the proven ability to manage many projects at any given time.

+ Passion for the digital space with strong knowledge of digital trends and ability to innovate.

+ Experience working with digital content management systems

+ Experience working directly with technology teams and developers to bring ideas to life.

+ Have the technical & experience design aptitude to quickly grasp complex technical issues and to communicate directly with technical teams & designers.

+ Experience with usability testing, A/B testing, and translating user insights into site improvements.

+ Strong analytical skills, with the ability to digest site metrics and turn into recommended actions.

+ Experience leading multiple agency partners and collaborating closely with them to bring your vision to life.

+ Ability to collaborate effectively with cross functional teams across a large organization.

+ Demonstrated understanding of digital creative, digital media, and measurement.

+ Experience working globally across markets and partnering with colleagues around the world to create brand consistency.

+ Capacity to take ownership of tasks and drive through to completion.

+ Experience managing budgets.

+ Excellent written and verbal communication skills.

+ Automotive and luxury brand experience a plus

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

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