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Description

We're looking for a customer-obsessed, technically savvy Ad Tech Product Specialist with digital advertising experience to help us scale a fast-growing advertising solution that our Buy with Prime (DTC) merchants love. In this role, you'll work directly with our customers and digital ad agency partners, building traffic-driving plans that help them take full advantage of our newest Amazon DTC advertising solutions, implementing tracking solutions, and presenting strategic expansion and optimization opportunities.

The Buy with Prime and Multi-Channel Fulfillment team builds commerce services to support merchants in growing their direct to consumer (DTC) eCommerce businesses. Our flagship product to address this opportunity is Buy with Prime (BwP), to enable the Prime experience (fast, free delivery and easy returns) and easy checkout using their Amazon wallet on merchant sites. Prime members love having more places with more selection to use their membership, and merchants love how BwP helps them grow their business.

A core, growing part of the Buy with Prime value proposition is traffic-driving, i.e. building new advertising solutions to help our merchant customers reach purchase-ready Amazon shoppers. Our Ad Tech Product Specialists are on the front lines of building out this exciting new business within Amazon and Buy with Prime.

This role is customer facing, where you'll interact with merchants and agencies through campaign pitch > strategy > launch > optimization > renewal cycles.

Key job responsibilities

• Develop a thorough understanding of Amazon Ads solutions including Amazon DSP, Amazon Ad Tag, Amazon Marketing Cloud

• Onboard DTC merchants and their agencies to Amazon Ads solutions, including building campaign strategies, helping implement Amazon Ad Tags, and sharing best practices

• Analyze campaign data, and work with customers to make strategic recommendations, and help implement campaign and creative optimizations

• Report to our leadership team on merchant and campaign performance

• Work cross-functionally across sales, marketing, and tech to ensure we are exceeding merchant expectations

• Partner with sales reps on advancing opps to launch

A day in the life

You'll work directly with some of Buy with Prime's most important merchant customers, with a primary goal to make them as successful as possible with our traffic-driving solutions. This includes:

• Maintaining a broad and in-depth knowledge and understanding of advertising best practices and technologies

• Accelerate customer adoption through education and enablement

• Collaborating with customers in identifying and prioritizing strategic initiatives

• Helping shape the Ad Tech Product Specialist function, including defining and implementing new processes, methodologies, and tools

• Being a thought leader across Amazon organizations to knowledge share on success mechanisms, educate cross-functional teams, and leverage and impact new industry trends

About the team

Buy with Prime is helping people reimagine the way they shop. Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime is a new way to extend Prime shopping benefits—including fast, free shipping, seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.

Basic Qualifications

• 5+ years of consulting, program, and/or product management experience, including working directly with customers, analyzing data, making strategic recommendations, and diving into and resolving technical issues as needed

• 1-3+ years of digital advertising experience, including creating campaigns, optimizing campaign performance and websites/landing pages, and launching creative

• Bachelor's degree or equivalent

Preferred Qualifications

• Experience with data analysis tools like SQL

• Strong written and verbal communication

• Consulting and/or digital ad agency experience

• Graduate degree or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $118,200/year in our lowest geographic market up to $204,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.