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Description

Job Description:

A Marketing Automation Specialist is responsible for leveraging marketing automation platforms to execute, monitor, and optimize campaigns that drive customer engagement and business growth. Key responsibilities include:

+ Campaign Development and Execution:

+ Set up, deploy, and manage automated email marketing campaigns, including lead nurturing workflows, promotional campaigns, and customer onboarding programs.

+ Collaborate with marketing teams to design campaigns aligned with strategic goals.

+ Systems Integration and Management:

+ Maintain and manage marketing automation platforms like Marketo, HubSpot, Pardot, or ActiveCampaign, ensuring smooth integration with CRM systems (e.g., Salesforce).

+ Monitor system performance and troubleshoot any technical issues with automation tools.

+ Audience Segmentation and Personalization:

+ Create customized customer journeys by segmenting audiences based on behaviors, demographics, or other criteria.

+ Implement personalization strategies to enhance customer engagement, such as dynamic content or tailored communications.

+ Data Analysis and Reporting:

+ Monitor and analyze campaign performance, using insights to optimize conversion rates and ROI.

+ Generate reports and dashboards to inform stakeholders on campaign effectiveness.

+ Compliance and Best Practices:

+ Ensure marketing campaigns comply with data privacy regulations.

+ Stay up to date on industry trends and marketing technologies, contributing to continuous improvement.

Requirements

+ Education and Experience:

+ Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

+ 2–4+ years of experience in marketing automation, digital marketing, or a related role.

+ Technical Skills:

+ Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, ActiveCampaign).

+ Familiarity with CRM systems like Salesforce and data management best practices.

+ Knowledge of email marketing strategies, A/B testing, and workflows.

+ Analytical Skills:

+ Strong ability to analyze data, monitor campaign metrics, and derive actionable insights.

+ Experience creating performance dashboards and reporting to key stakeholders.

+ Soft Skills:

+ Strong attention to detail and organizational skills to manage multiple campaigns effectively.

+ Excellent communication skills, with the ability to collaborate with cross-functional teams.

+ Additional Desirable Skills:

+ Familiarity with HTML/CSS for email customization.

+ Experience with SEO, PPC, or other digital marketing tactics is a plus.

Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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