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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

At CVS Health, our retail business is a critical part of our strategy – it’s where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for passionate, innovative, customer-centric thinkers who are comfortable using data, technology, critical thinking skills and insights to drive business results.

The Loyalty team aims to inspire customers to choose CVS as their health and wellness go-to retailer by delivering value and the most rewarding personalized shopping experience.

The Loyalty team is seeking a highly skilled and experienced Director of Member Growth Analytics with strong SQL skills and experience with relational customer databases to join our Business Intelligence team. In this role, you will be responsible for analyzing and interpreting complex data sets on behavior of ExtraCare and ExtraCare Plus members, as well as Rx patients to derive actionable insights related to loyalty member behavior, market trends, and other key performance indicators. Your expertise in SQL and background in data analysis will be essential in uncovering member growth strategies and activations and optimizing business performance.

You will touch and work with many teams, including Analytics & Behavioral Change, Retail Analytics, Business Intelligence in Marketing, Promo, RX Growth, and Customer Insights. Dir of Business Intelligence will report to the Sr Director of Loyalty Strategy with ongoing exposure to executive leadership across Merchandising.

Primary Job Duties & Responsibilities:

Responsibilities

Estimated % of Time

Define Member Growth Strategy for Retail Loyalty at CVS

Develop and advance member growth strategy (driving member acquisition, retention, value) by translating data into meaningful insights and recommendations that support business decision-making and identifies growth opportunities; partnering with loyalty leadership, growth strategy, experience, and operations. Own analytics and data solution roadmap to support business strategy and outcomes (e.g., ad hoc analytics, reports, dashboards, visualizations), effectively communicating findings and opportunities to key stakeholders.

50%

Customer behavior analysis / Data Analysis and Interpretation / Performance tracking

Utilize your strong analytics skills to extract, transform, and analyze large datasets from various sources: including internal customer, transactional, financial databases and external sources (e.g., 3rd party market data). Identify patterns, trends, and correlations in the data, and interpret them in a business context. Analyze customer segmentation, purchasing patterns, and preferences to identify opportunities for member acquisition, retention, and loyalty. Deliver actionable insights for activation across benefit innovation, marketing engagement, deals and rewards utilization, to improve member experience. Identify key customer segments and develop strategies to maximize their value. Develop and maintain key performance indicators (KPIs) and performance dashboards as needed to track performance and identify areas for improvement.

20%

Collaborative Partnerships

As the leader of member analytics, collaborate with cross-functional teams, Analytics, Data Engineering, and others, to ensure effective coordination and alignment, including data requirements. Role will also work closely with stakeholders to understand business objectives and provide analytical and strategic support. Lead team that are the experts in member analytics and the go to for all questions.

5%

Data Governance

Ensure data accuracy, integrity, and compliance with privacy regulations. Advocate for data-driven decision-making and promote a data-driven culture within the organization.

5%

Team Development

Develop high performing team that accelerate loyalty growth. Create culture of learning, mentorship and skill development to best position team for personal development and growth

20%

Required Qualifications

The successful candidate will have a strong work ethic, be a self-starter, and able to be highly productive in a dynamic, collaborative environment. The ideal candidate will have the following knowledge / skill / ability:

+ 8+ years of total business experience

+ 8+ years’ experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities.

+ 8+ years of experience leading cross-functional teams and initiatives with a high degree of complexity

+ 8+ years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions

+ 8+ years influencing with and without authority

+ 8+ years leveraging data to support strategic plans and return on investment

+ 8+ years experience working with a team to prioritize work based on skills, needs, timelines, etc.

+ 8+ years experience engaging and inspiring a team to reach optimal business outcomes together

+ Any additional tasks as directed by supervisor or manager

+ Bachelor’s degree in marketing, Statistics, Economics, Mathematics, Computer Science, or a related field or equivalent experience.

Preferred Qualifications

+ Retail RX experience and/or experience with large data sets.

+ Knowledge of retail marketing, customer behavior analysis and market research (such as IQVIA) a plus.

+ Proficiency in data visualization to effectively communicate insights visually.

+ Excellent communicator, both verbal and written, with the ability to set and frame a vision for executive alignment. Keen ability to distill complex ideas into simpler framework and illustrations.

+ Familiarly with pharmaceutical industry regulations and compliance is desirable.

+ Experience building a high-performing team

+ 10+ years of total business experience

+ 10+ years’ experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities.

+ 10+ years of experience leading cross-functional teams and initiatives with a high degree of complexity

+ 10+ years developing strategies to mobilize the business to achieve goals and outcomes using innovative solutions

+ 10+ years influencing with and without authority

+ 10+ years leveraging data to support strategic plans and return on investment

+ 10+ years experience working with a team to prioritize work based on skills, needs, timelines, etc.

+ 10+ years experience engaging and inspiring a team to reach optimal business outcomes together

+ Master's degree is a plus

Education

Bachelor's Degree

Doctorate

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

+ **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .

+ **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

+ **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 06/23/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.