• Associate Director, Social Media Strategy

    BGB Group (New York, NY)


    Associate Director, Social Media Strategy at BGB Group (View all jobs) (http://www.bgbgroup.com/careers.html)

     

    New York, NY

     

    BGB Group

     

    Associate Director, Social Media Strategy

     

    Our Agency

     

    BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

    Position Overview

    BGB Group is transforming healthcare marketing through innovative, social-first strategies. As Associate Director, Social Media Strategy, you will play a pivotal role in guiding pharmaceutical brand clients through the complexities of social media marketing, helping them embrace the potential of these platforms while addressing regulatory challenges. From strategy development to execution, you will design solutions that empower clients to connect authentically with their audiences and drive meaningful results.

     

    This role demands a blend of strategic vision, creative insight, and leadership skills. You will collaborate across departments and contribute to establishing industry-leading best practices in healthcare social media marketing.

     

    We are looking for a creative thinker with comprehensive knowledge of social media platforms, emerging trends, analytics, target audiences, and healthcare marketing.

     

    Why Join the Social Team at BGB?

     

    At BGB Group, you’ll be part of a dynamic team redefining healthcare communications. We foster a collaborative, forward-thinking environment where your creativity and strategic expertise can make a real difference. If you’re passionate about transforming healthcare marketing and ready to push the boundaries of what’s possible on social media, we invite you to join us.

    Key Responsibilities:

    Strategy Development: Craft compelling, insight-driven social media strategies rooted in audience behavior, platform expertise, and content frameworks.

     

    Thought Leadership & Growth: Create playbooks, case studies, credentials decks, and POVs to showcase best practices and drive agency thought leadership. Share actionable trends and platform updates with clients and internal teams. Contribute to new business pitches.

     

    Client Partnership: Serve as a trusted advisor in client meetings, presenting strategy, insights, and results. Proactively identify opportunities to grow social engagements.

     

    Social Listening & Insights: Conduct social listening research to uncover trends among HCP and patient audiences, translating findings into strategic insights.

     

    Campaign Leadership: Lead tactical execution and act as a key social media advisor to internal and external teams in partnership with the VP, Social Strategy.

     

    Content Optimization: Collaborate with Creative and Medical teams to shape FDA-compliant social content that aligns with audience behavior and channel best practices.

     

    MLR Navigation: Guide teams through MLR reviews, ensuring compliance with client and FDA standards. Anticipate regulatory concerns and build confidence in pharma social strategy execution.

     

    Community Management: Develop MLR-approved response matrices and provide oversight for community interactions.

    Requirements

    + Minimum 5 years’ experience in social media strategy, content, and campaign execution, preferably in a healthcare agency environment. Note: This is not a Paid Social role

    + Pharmaceutical marketing expertise, with experience creating promotional content for HCP and patient audiences, including influencer and media-driven campaigns

    + Working knowledge of FDA/MLR regulatory processes, and a track record of navigating compliance confidently

    + Agency client service experience, including presenting to senior stakeholders and leading social strategy discussions that earn buy-in

    + Strong written and verbal communication skills, with experience developing POVs, case studies, social strategy decks, and creative briefs

    + Social listening proficiency, including experience building queries, cleaning data, and delivering actionable insights using platforms like Brandwatch or Meltwater

    + Content planning experience, including developing social calendars and collaborating with creative teams

    + Expertise in platform best practices across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Reddit, and emerging platforms

    + Proficiency in social media tools such as Hootsuite, Sprout Social, or Buffer for daily management and analytics

     

    At BGB Group we believe that doing social media “right” means combining data-driven insights with cultural intuition to meet audiences where they are. If you’re ready to make a difference in healthcare marketing and work with a team of brilliant strategists, we encourage you to apply !

     

    Salary Range: $115,000 - $145,000

     

    The salary range provided is for the NYC-hybrid position, which requires occasional in-office presence, and represents what a potential hire may expect to earn in this role at BGB. For candidates in other locations, salary will be adjusted to reflect local market rates. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

     

    BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.