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Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Associate Director, Strategy & Investment will lead a team in the development, execution, and stewardship of media plans. As the AD, you effectively leverage your experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs.

Responsibilities

+ Implement effective media strategies and lead all day-to-day aspects of planning and digital execution across multiple campaigns

+ Identify key target insights based on client brief necessary for formulating strategic recommendations

+ Act as the cross-team leader, overseeing planning and digital functions, while integrating all channels to develop cohesive and groundbreaking campaigns

+ Develop innovative and creative media campaigns that drive awareness with intent to shift perception

+ Possess strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

+ Lead by example assisting in all levels of the planning and activation process

+ Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met

+ Supervise, train, and develop skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy

+ Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management

+ Participate in the recruitment and selection of junior staff

+ Mentor and guide direct reports to ensure proper education for advancement

+ Effectively communicate across all levels and be willing to adopt new skills

+ Maintain detailed awareness of media landscape, trends, challenges, and competition

Qualifications

+ B.A. or B.S., preferably in Marketing, Advertising, or related field

+ 4+ years of media planning/digital activation experience

+ 2+ years of experience managing junior staff

+ Ability to translate data into well-articulated and actionable ideas

+ Have strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

+ Needs minimal supervision, relying on your own experience/ judgment

+ Resource for others in resolution of complex problems/issues

+ Excellent management, motivational, organizational, interpersonal, and quantitative/analytical skills

+ Detail-oriented with proven ability to thrive in a fast-paced environment

+ Demonstrated ability to learn new propriety software and processes quickly and proficiently

+ Understanding of Activation/Negotiation team functions

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165 - $130,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/20/2025

Veterans Encouraged to Apply