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Job Overview

The Marketing Operations Specialist––Project Intake and Asset Management, is a member of the in-house Creative Studio within the Brand Marketing team at Fairview. This position plays a key role in streamlining operations by managing project intake processes and owning asset organization, accessibility, and governance. This role works closely with Creative, Marketing, Communications and Digital teams to ensure projects are efficiently managed and assets are organized, accessible, and aligned with brand standards.

The Marketing Operations Specialist––Project Intake and Asset Management is responsible for managing exsiting and new Digital Asset Management (DAM) platforms, with a focus on driving DAM adoption, implementing best practices, and training users to maximize efficiency, engagement and compliance.

Reporting to the Manager–Marketing Operations, the ideal candidate is highly organized, proactive, and has a proven ability to build, manage, and scale DAM systems—ideally handling 5,000+ assets spanning video files, graphics, photography, and marketing materials. This person will take ownership of asset structure, metadata, and tagging, ensuring creative teams can quickly locate and utilize assets while maintaining system integrity.

+ Manage the project intake process by centralizing and organizing Marketing and Creative Studio requests into project management system/tool

+ Develop, implement, and maintain a robust DAM system that supports Marketing, Digital, Communications, and Creative teams

+ Organize and manage a large backlog of video files, images, design assets, and marketing materials to ensure accessibility and efficiency.

+ Develop and enforce metadata structures, taxonomy, tagging, and naming conventions to enable quick and accurate asset retrieval.

+ Monitor system performance, troubleshoot issues, and coordinate with DAM vendors or IT teams as needed to ensure optimal functionality.

+ Drive DAM platform adoption, training users on best practices, workflows, and efficiency techniques.

+ Partner with marketing, creative, and production teams to ensure assets are correctly cataloged and stored for long-term usability.

+ Manage user roles, permissions, and governance policies, ensuring security and compliance.

+ Establish key performance metrics to track system effectiveness and user engagement.

+ Work with external agencies, photographers, and video producers to ensure proper asset intake and management.

+ Stay current with emerging trends in digital asset management, AI-powered tagging, and workflow automation to enhance the system over time.

Required:

+ 3-5 years of experience managing DAM platforms (e.g., Bynder, Widen, or similar).

+ Proven experience implementing metadata structures, taxonomy, and governance policies for large-scale asset libraries (1,000+ assets).

+ Excellent organizational skills to manage and structure a backlog of video files, graphics, and diverse asset types.

+ Ability to train and onboard teams, driving adoption of DAM best practices across departments.

+ Experience in troubleshooting DAM-related technical issues, coordinating with IT or vendors for resolution.

+ Strong understanding of content lifecycle management, digital rights management, and compliance considerations.

+ Expertise in project management tools (e.g., Asana, Trello, Monday.com) for asset-related workflows and project management.

+ Experience working in media, marketing, or creative industries with a focus on asset organization and retrieval efficiency.

+ Creative and innovative mindset with a passion for healthcare

+ Experience managing incoming briefs, ensuring accuracy, feasibility, and strategic alignment before production begins.

+ Ability to manage multiple projects in a fast-paced, deadline-driven environment, while effectively manage multiple priorities and stakeholders

+ Demonstrated ability to deal with ambiguity and to effectively manage through it

+ Experience collaborating with creative, content, and marketing teams to drive efficient production processes.

+ Knowledge of design principles, brand consistency, and the importance of storytelling in content creation

+ Strong attention to detail and commitment to delivering high-quality work. Ability to balance creativity with operational efficiency

+ Exceptional organizational, problem-solving, and communication skills.

+ Build strong relationships and instill trust and confidence with internal stakeholders, external vendors, and leadership teams.

+ Work independently and collaboratively, making data-driven decisions to optimize content production efforts.

+ Proficiency in Project Management tools (Asana), Asset Management Tools; Microsoft Office: Word, Excel, Power-Point, Teams, SharePoint, and Outlook

Preferred:

+ Familiarity with healthcare marketing regulations (HIPAA compliance, patient-sensitive content)

+ Knowledge of digital marketing platforms, social media, and content management systems

Benefit Overview

Fairview offers a generous benefit package including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information: https://www..fairview.org/careers/benefits/noncontract

Compensation Disclaimer

The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical.

EEO Statement

EEO/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status