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Summary:

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Meta AI, the AI assistant used by nearly 1 billion people globally. In this role, you will help bring innovative new AI products to billions of people all over the world across our apps and devices including Facebook, Instagram, Messenger, WhatsApp, and Reality Labs, and drive complex cross-company initiatives.This role sits on our growing AI Marketing team and spans inbound, go-to-market, and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging for key features and initiatives, and leading cross-organization go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with teams across the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about AI, then we'd like to connect with you.

Required Skills:

Consumer Product Marketing Manager, AI Responsibilities:

1. Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, communication and policy

2. Serve as the central Product Marketing Manager to inform, develop, and execute on complex, cross-organization go-to-market strategies including goals, success metrics, asset development and integrated launch planning

3. Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement

4. Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications:

Minimum Qualifications:

5. 10+ years of full-time experience in Product Marketing, partnering closely with Product, Insights, and Go-To-Market teams

6. Experience with consumer GTM strategies based on consumer driven insights

7. Experience with complex, cross-organization consumer-facing product launches and consumer campaigns

8. Demonstrated understanding and/or active use of consumer AI products and technologies

9. Experience working with product, insights, partnerships, marketing and communications teams at all levels of management, both internally and externally

10. Experience driving presentations with executives and cross functional teams

11. Experience developing, driving, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders

12. Project management experience

Preferred Qualifications:

Preferred Qualifications:

13. Bachelor's Degree in Business, Marketing or Creative discipline

14. MBA

15. Internet, technology or generative Artificial Intelligence industry experience

16. International experience

17. Copywriting experience

Public Compensation:

$158,000/year to $223,000/year + bonus + equity + benefits

**Industry:** Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].