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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.

How will you make an impact in this role?

The Senior Manager, SEO Content Strategy and Production, is responsible for developing editorial content that captures SEO traffic to drives awareness of and engagement with American Express business products and services among prospects and customers. This content brings a valuable audience of prospects and customers to our ecosystem where we can connect them with relevant Amex B2B products & services. They will be leading one Analyst.

Key Responsibilities:

+ Own and lead the development and execution of B2B editorial content to support =business marketing priorities

+ Project manage end-to-end content programs, including mining audience, keywords, and performance insights; developing a content strategy and creative approach,; navigating internal marketing review processes; working with the go-to-market team on deliverables;, and post-campaign reporting

+ Partner with go-to-market and measurement team to develop and execute owned and earned distribution strategy to support awareness and engagement goals for content and track performance

+ Collaborate with SEO Enterprise team to inform strategy and share updates that impact broader enterprise organic site goals

+ Collaborate with and manage external agency partners responsible for supporting strategy, content development, and measurement

+ Manage one direct report, who supports content development and execution, and lead their development

Minimum Qualifications:

+ 5 years of relevant experience in marketing and/or content development

+ Collaborative marketer with experience developing compelling content strategies and deliverables

Preferred Qualifications:

+ Strong background in SEO preferred, including experience collaborating with UX and product teams

+ Strong analytical skills to support reporting on content performance and distribution

+ Appetite for innovation and comfort in white space, capable distilling complex programs into clear, thorough, and impact-oriented content plans

+ Driven by tight timelines, with a proven track record of bringing multi-channel, multi-stakeholder programs to life

+ Ability to proactively identify and solve for compliance and production complexity

+ Excellent written and verbal communication skills, including presentations to leadership

+ Exceptional project management and critical thinking skills to flexibly manage creative plans to align with enterprise strategies, internal processes, and production realities

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

+ Competitive base salaries

+ Bonus incentives

+ 6% Company Match on retirement savings plan

+ Free financial coaching and financial well-being support

+ Comprehensive medical, dental, vision, life insurance, and disability benefits

+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

+ Free and confidential counseling support through our Healthy Minds program

+ Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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**Job:** Marketing

**Primary Location:** US-New York-New York

**Schedule** Full-time

**Req ID:** 25008053