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How you'll help us Keep Climbing (overview & key responsibilities)

The Digital Experience Audience & Personalization team is expanding to meet the growing demand for personalized content and experience delivery as we evolve the way we use data to better understand and target our users. As we scale our CDP (Customer Data Platform) activations across channels the need for contextual, personalized content has never been greater. The team currently supports 16+ enterprise teams/business units and over 75+ individual stakeholders, we expect this number to significantly grow as the enterprise relies on digital channels to deliver business goals. In an average month the team is responsible for managing and optimizing ROI of millions of impressions across targeted digital placements to ensure that the Delta delivers the right message to the right customer, at the right time and in the right channel. It is critical to build a strong operating model for technical personalization operations with new tech and tools as we expand our capabilities in 2025 and beyond.

The ideal candidate will have a passion for the Delta customer, finding and delivering the most relevant experience to them, and an eagerness to scale digital personalization. This position is an individual contributor role.

Key Responsibilities for Operations:

+ Personalization in the Fly Delta app: Work closely with the team to understand and deliver on strategic priorities within the app. Strong ownership and definition of process for advanced targeting, audience building, testing protocols, campaign visibility and dynamic adjustment of priorities on a weekly basis. Onboard, govern and define how to operate new personalized targeted touchpoints across digital channels. Build new personalization processes and seamless ways of working for consistent accurate targeting, architecture and delivery.

+ Technology Optimization: Develop and implement new targeting features and capabilities within the available tech stack. Address technical challenges, troubleshoot issues, and identify opportunities for optimization.

+ Accountability: Be directly accountable for the KPIs and SLAs for personalization operational contributions, ensuring strategic targeting is executed seamlessly. Create and maintain comprehensive technical documentation, including architectural diagrams, design patterns, and system guidelines. Establish best practices that promote consistency and scalability across the touchpoints. Lead delivery efforts; guide the team on technical issues to ensure launch success. Create and maintain comprehensive technical documentation, including architectural diagrams, design patterns, and system guidelines

+ Identify areas of opportunity and enhancement for both net new experiences and existing digital experiences. Liaise with peer technology teams and technology vendors.

+ Work with internal Digital Tools, Content Enablement, CDP CoE, & IT for implementation of various tech stack capabilities and day-to-day operations.

What you need to succeed (minimum qualifications)

+ Experience with eCommerce, advertising technology, or marketing technology. Ability to learn and understand new features and advocate for new capabilities

+ Experience in managing day-to-day operational changes to personalized messages, campaigns, audiences and configurations

+ Proficient understanding of web markup, including HTML5 & CSS3, as well as DOM manipulation and client-side scripting

+ Effective understanding and working knowledge of JavaScript, TypeScript, Angular and/or React, Vue.js or other frontend framework experience

+ Good understanding of asynchronous request handling, Single Page Applications, and AJAX

+ Understanding of browser nuances such as Intelligent/Enhanced Tracking Prevention and it’s impacts

+ Experience with integrating data from multiple APIs to create a cohesive web experience.

+ Ability to understand testing and production environments for content deployment

+ Ability to work with IT and translate technical documentation into practice with JSON templates or other code features

+ Excellent project management and organizational skills

+ Ability to work collaboratively with multiple enterprise teams (internal and external)

+ Results-driven mindset with a focus on accountability and strategic execution

+ Consistently prioritizes safety and security of self, others, and personal data.

+ Embraces diverse people, thinking, and styles.

+ Possesses a high school diploma, GED, or high school equivalency.

+ Is at least 18 years of age and has authorization to work in the United States.

What will give you a competitive edge (preferred qualifications)

+ Experience writing modular, reusable code highly desired.

Benefits and Perks to Help You Keep Climbing

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

+ Competitive salary, industry-leading profit sharing program, and performance incentives.

+ 401(k) with generous company contributions up to 9%.

+ New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31).

+ In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period.

+ 10 paid holidays per calendar year.

+ Birthing parents are eligible for 12-weeks of paid maternity/parental leave.

+ Non-birthing parents are eligible for 2-weeks of paid parental leave.

+ Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits.

+ Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages.

+ Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health.

+ Domestic and International space-available flight privileges for employees and eligible family members.

+ Career development programs to achieve your long-term career goals.

+ World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint.

+ Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies.

+ Recognition rewards and awards through the platform Unstoppable Together.

+ Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare.

Delta Air Lines, Inc. is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation in its application process for qualified individuals with disabilities and disabled veterans. If you are a qualified individual, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings through this site, apply for jobs through Delta’s online system, or at any point in the selection process. To request a reasonable accommodation, please click here