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Job Description

The Director, AAD HCP Lead is responsible for overall HCP strategic direction and tactical execution of a major asset expecting FDA approval in 12-14 months. This person will be responsible for driving for the brand and will be instrumental in developing and setting the brand/promotional plan, sales direction as well as HCP campaign/visual aid. This position will require someone who can lead the HCP strategy and team pre- and post-launch periods. This person will lead workstreams, partner effectively with cross-functional teams and the alliance partner. Reporting to Indication Senior Director, AAD Launch Lead, s/he is expected to communicate regularly with senior management regarding launch readiness, brand performance and strategic direction and to be able to have strong strategic agility to adjust plans as needed based on market response and results.

Key Responsibilities

+ Lead the HCP Team to develop overall HCP strategic direction; proactively identify relevant brand, customer, and competitive insights and ensure they are appropriately integrated into brand plans

+ Lead the development of field force strategy and directions, core Visual Aid, field materials, non-personal promotion, disease education for HCPs; prioritize execution and promotion mix to drive the maximum value

+ Drive integration of Omnichannel for HCPs across functions for disease education launch as well as the product launch in 2023. Collaborate with caregiver team to integrate Omnichannel across HCPs and caregivers where appropriate.

+ Collaborate, align, and coordinate with sales leadership/field sales to provide a clear strategic direction to the field; develop and ensure selling materials are effective

+ Lead other functional teams and strategic partners (e.g. agencies, alliance organizations) to ensure cooperation, shared responsibility in commercialization activities, and ultimately business performance

+ Translates business strategy into tactical plans with measures and targets and controls execution

+ Work in close collaboration with business analytics and market research to track brand performance of key drivers; interact regularly with sales, sales training, medical, legal, regulatory and multiple external agency partners to ensure flawless execution of core strategies and tactics

+ Manage, direct, and mentor one direct report

Qualifications:

Required:

+ **Bachelor’s degree; MBA** or other relevant graduate or post-graduate degree

+ **10 - 12+ years** in marketing and/or selling pharmaceutical products

+ **Brand marketing experience** , including identifying market and customer needs, building strategic and tactical plans and brand promotions

+ **Demonstrated ability to lead** matrix teams and deliver strong results

+ Sense of urgency and adept at balancing short- and long-term priorities and manage multiple priorities effectively

+ Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges (e.g., competition) and the ability to navigate complex market environments

+ Ability to lead multiple projects simultaneously

+ Consistently drives measurable business outcomes

+ Ability to influence internal and external stakeholders

+ Ability to understand and balance/influence cross-functional priorities, plans and objectives

+ Knowledge of medial/compliance/legal review processes

+ Alliance partnership experience

+ Previous experience managing direct reports

+ Contributes to the development of direct reports/or others interested in marketing

+ Up to 25% travel is required*, based upon business needs.* Currently no travel due to COVID-19

Preferred:

+ Previous experience managing direct reports

+ Prior experience with successfully launching a brand (s) and/or an indication (s)

+ US HCP/Other Marketing experience

+ Experience/knowledge of Neurology/CNS Space

Personal Attributes:

+ Ability to navigate within an ambiguous environment

+ Collaborative

+ Highly Motivated

+ Results Driven with high sense of urgency

+ Organized/Detail Oriented

Competencies

**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.

**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

**Respectful Collaboration -** Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

**Empowered Development -** Play an active role in professional development as a business imperative.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request ([email protected]) .

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At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.

Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

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Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. (“Otsuka”) does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka’s application portal without a valid written search agreement in place for the position will be considered Otsuka’s sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.