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Marketing Specialist (Webb Road)

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Job Description

Organization:

For more than 60 years, Goodwill Industries of Kansas has been a trusted resource and advocate for people with disabilities and barriers to employment. At Goodwill Industries of Kansas, our mission is to transform lives and communities through the power of education, training and employment. Our vision is to be the leading resource for individuals seeking their fullest potential. We are looking for a Marketing Specialist to play a key role in furthering our vision and mission in our Marketing & Communications department.

Values:

+ Sustainability: We commit to practices that support environmental, social and economic strength.

+ Ethics: We uphold high standards of honesty, integrity and fairness in all business dealings.

+ Respect: We treat ever individual with dignity, care and sincerity to build an equitable environment.

+ Voice: We listen to each other, value feedback and advocate for our communities.

+ Inspiration: We motivate, encourage and energize individuals to be their best through leadership and vision.

+ Community Engagement: We recognize the strength of collaboration and engage deeply with our stakeholders to transform lives together.

+ Excellence: We embrace innovation and strive for outstanding quality to deliver a positive impact to those we serve.

Summary:

Reporting to the Director of Marketing & Communications, the Marketing Specialist supports the Communications department's efforts to cultivate and grow awareness of the Goodwill Industries of Kansas organization and mission. Responsibilities include creating and designing content to increase brand awareness and produce tangible results across all aspects of the organization. The role assists in the marketing of Goodwill’s mission, program services, and retail operations in order to positively impact revenue to better fulfill the organizational mission/goals.

Education/Experience:

Bachelor's degree in communications, advertising, graphic design, public relations or marketing or a minimum of 3 years of related work experience in marketing required. Ideal candidate must be proficient in media writing, Adobe Creative Suite, WordPress or comparable CMS, and Microsoft Office Suite. Proficiency in Apple/Mac OS system. Preference will be given to candidate with nonprofit and/or retail marketing experience.

*The wage range for this position is $45,000 - $50,000.

Must have a valid Driver's License.

Job Competencies:

Works with Director of Marketing and Communications to develop marketing initiatives to support short term and long term organizational goals. Uses traditional marketing principals through varied media with ability to evaluate effectiveness of campaigns. Works with creative and ad agencies to implement marketing campaigns for multiple programs and target audiences through varied channels. Tracks current marketing trends and determine usefulness for Goodwill. Helps develop and maintain websites, creates landing pages/updates as needed and reports on web analytics. Distributes information by creating flyers, information sheets, graphics, advertisements, etc. Designs and produces printed, digital and all other materials used for marketing purposes. Procure content for various publications through photos, interviews, and reporting.

Essential Functions:

+ Creates and designs digital and printed, well-organized internal and external communications materials, including newsletters, information sheets, flyers, etc.

+ Procure and create content for various publications through photos, video, interviews, and strong interpersonal relationships.

+ Together with the Communications team, executes ongoing branding campaign to educate the community about all aspects (retail, mission, programs) of the agency.

+ Together with the Communications team, provide innovative and creative ideas to utilize communications tools and content to strengthen employee and community relations.

+ Attends meetings with advertising agencies and media buyer to gather and evaluate analytics for optimization and continuous improvement of organization’s creative communications.

+ Participates/assists in community events as a representative of the organization.

+ Receives marketing requests from and coordinates strategic marketing efforts for all departments, assists in enforcing brand standards, including logo use, providing excellent customer service to internal departments and employees.

+ Oversees the maintenance of the organization’s websites, creates pages/content and updates as needed; analyzes digital analytics.

+ Supports internal employee relations efforts, including events, updating communications tools, etc.

+ Serve as primary marketing contact for retail stores working closely with store management to fill marketing requests, manage the store marketing checklist, update the store radio and digital signs, and assist with other questions or requests.

+ Manages the brand gear website and ensures employees’ orders are placed correctly and received.

Physical Strength:

+ Lift -- push/pull while standing - up to 10 pounds on a daily basis. Sometimes up to 50 pounds. Not every day, but occasionally over 50 pounds.

+ Carry -- push/pull while moving - Occasionally up to 20 pounds.

Benefits:

+ Medical and Prescription Plan - _available first of month following employment_

+ _Paytient_ Medical Assistance Plan - _available first of month following employment_

+ Dental Plan with Ortho Option - _available first of month following employment_

+ Vision Care Plan - _available first of month following employment_

+ Flexible Spending Accounts - _available first of month following employment_

+ Group Life and AD&D - _available first of month following employment_

+ 401(k) Plan - _available first of month following 90-days employment_

+ Paid Time Off (PTO) and Sick Leave - _accrual begins first day of employment_

+ Paid Volunteer Time Off - _8 hours per year_

+ Paid Holidays

+ Accident and Critical Illness

+ Employee Assistance Program

+ Employee Referral Bonus

+ Tuition Reimbursement Program

+ 20% Discount at Goodwill Industries of Kansas Stores

Job Location:

3351 N. Webb Rd., Wichita, KS 67226

Goodwill believes equal employment opportunity for all employees and applicants is important for the continuing success of our organization. In accordance with applicable local, state, and federal law, Goodwill will not discriminate unlawfully against an employee or applicant for employment because of race, disability, color, creed, religion, sex, pregnancy, age, national origin, ancestry, citizenship, military/veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by local, state, or federal law in hiring, promoting, demoting, training, benefits, transfers, layoffs, terminations, recommendations, rates of pay and all other terms, conditions and privileges of employment. Opportunity is provided to employees based on qualifications and job requirements.

Department: Marketing & Communications

This is a non-management position

This is a full time position