"Alerted.org

Working with Us

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

**Summary** :

The Omnichannel Strategist acts as the single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams to lead digital and media channel planning in collaboration with our business partners and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives (including HCP, Patient, Medical).

This role requires a deep understanding of digital media (HCP and DTC), marketing technologies, data analytics, and artificial intelligence to drive data-informed decision-making and campaign performance throughout the customer journey.

Responsibilities:

+ Lead/coach a cross-functional team across one or multiple markets to pull through omnichannel media plans, brand campaigns, tactics and programs - driving operational effectiveness, business impact and objectives.

+ Drive seamless interaction between the business, WCE, Business Information and Analytics (BI&T), matrix teams, and agencies. Partner with business and other WCE functions (e.g., content delivery and capabilities) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.

+ Deliver channel insights and recommendations for ongoing optimization of business plans.

+ Leverage Digital Capabilities and Customer Engagement Excellence principles, standards and best practices to drive results for the business (e.g., CRM, websites, IVAs, eMail, Social Media, Remote Engagement, SEM, modular content, personalization engines).

+ Identify and run experiments with capabilities team to pilot/scale future digital marketing and AI-powered capabilities.

+ Collaborates closely with BI&A to translate customer data and insights into strategic marketing actions using dashboards, predictive modeling, and segmentation analysis.

+ Champions the use of AI tools to enhance personalization, automate campaign deployment, and inform marketing decisions.

+ Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customer types including HCPs and consumers.

+ Partners with capability and IT teams to ensure integration of marketing technologies (e.g., CDPs, campaign management tools, personalization engines, MLR systems).

+ Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks.

+ Leads regular insights and metrics discussions with business partners in collaboration with BI&A.

+ Leads cross-functional matrix teams and coordinates with Capabilities, Digital Production, and WCE to execute digital strategies and optimize tactics.

+ Maintains competitive landscape awareness and drives best practice around digital innovation.

+ Partners with content stewards and production teams to enable cross-market material creation and reuse.

+ Provides direction to project teams, manages campaign/project financials, and ensures alignment with KPIs and business goals.

+ Make recommendations and decision related to media activities, spend levels, and optimization approaches for both HCP and DTC audiences.

Qualifications:

+ Bachelor's degree required; MBA preferred

+ Minimum 8+ years of experience in Digital / Omnichannel Marketing leadership, including marketing technology, strategy, analytics, campaign execution, and AI applications in marketing

Key Competencies Desired

Omnichannel Excellence:

+ Deep experience with omnichannel marketing across personal and non-personal channels

+ Understanding of media planning, buying, and pull-through

+ Able to translate marketing needs into measurable strategies

Marketing Technology Fluency:

+ Familiarity with martech platforms (CRM, DMP, CDP, automation, orchestration, DAM)

+ Experience integrating marketing technologies into workflows and planning

Data-Driven Decision Making:

+ Proficient in using data to inform marketing strategy and execution

+ Knowledge of performance metrics, experimentation frameworks, and attribution models

AI-Enabled Marketing:

+ Experience leveraging AI for targeting, content recommendation, and campaign optimization

+ Understands AI governance and ethical use in healthcare marketing

Leadership and Collaboration:

+ Demonstrates ability to lead cross-functional teams, drive innovation, and foster collaboration

\#FTDCOMMERCIAL

\#OMNIJOBS

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

**Company:** Bristol-Myers Squibb

**Req Number:** R1591676

**Updated:** 2025-05-21 05:35:57.704 UTC

**Location:** Princeton-NJ

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.